Gen Z

Born 1997–2012, Gen Z are digital natives, socially minded and a rebellious force to be reckoned with.

Gen Z Now and Next

Macro Trends

Gen Z Now and Next

Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox.

Gen Z’s New Value System

Viewpoints

Gen Z’s New Value System

Between self-optimisation, mischief and activism, Gen Z are rewriting the rules of value. Bulletproof’s chief growth officer Andi Davids tells LS:N Global how brands can keep up.

Augmented Futures for Next-Gen Teens

Viewpoints

Augmented Futures for Next-Gen Teens

Biomedical scientist and former White House senior policy advisor Dr Knatokie Ford discusses how Augmented Futures – a fusion of science, storytelling and futurism – can empower underrepresented teens to shape their own success.

Coffee Shop Raves

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.

Decoding Masculinity

Micro Trends

Decoding Masculinity

In response to an ever-creeping ‘manosphere’, future-facing brands are seeking to decode modern masculinity and bro-ism, providing new routes forward for men at risk of radicalisation.

Topshop Knightsbridge caters for premium crowd

Big Ideas

Topshop Knightsbridge caters for premium crowd

Topshop Knightsbridge caters for premium crowd

Topshop : Harrods : Meadham Kirchoff

New Facebook feature to prompt geo-marketing shift

Big Ideas

New Facebook feature to prompt geo-marketing shift

New Facebook feature to prompt geo-marketing shift

Facebook : Geo-location : Foursquare

Chinese e-commerce grows at a rapid pace

Big Ideas

Chinese e-commerce grows at a rapid pace

Chinese e-commerce grows at a rapid pace

China : E-commerce : Boston Consulting Group

New app recommends a task per day

Big Ideas

New app recommends a task per day

New app recommends a task per day

Nokia : The School Of Life : Ovi

Four out of five consumers want social media to be part of shopping

Big Ideas

Four out of five consumers want social media to be part of shopping

Four out of five consumers want social media to be part of shopping

Google : Purchase Online : Research Offline

Over half of consumers engage with app Media

Big Ideas

Over half of consumers engage with app Media

Over half of consumers engage with app Media

Digital : Always-on : Phone

Making child’s play out of social media

Big Ideas

Making child’s play out of social media

Making child’s play out of social media

Boaki : Social Media : Habbo Hotel

New wave of social media drives location-specific apptailing

Big Ideas

New wave of social media drives location-specific apptailing

New wave of social media drives location-specific apptailing

Social Media : LBS : Location

Vast majority pay nothing for online news

Big Ideas

Vast majority pay nothing for online news

Vast majority pay nothing for online news

KPMG : Newspapers : Paywalls

Lifestyle and environment drive developments in personal care Branding & Packaging

Big Ideas

Lifestyle and environment drive developments in personal care Branding & Packaging

Lifestyle and environment drive developments in personal care Branding & Packaging

Beauty Packaging : Pira International : Maybelline

Micro Trends

Wild Things

As iPhones, apps and augmented reality take over the world, a growing band of people are disconnecting from the comforts of consumerist society. We...

Downsizing : Digital Detox : Outdoor

Europeans reluctant to give up spa treatments

Big Ideas

Europeans reluctant to give up spa treatments

Europeans reluctant to give up spa treatments

Cosmetics Business : Paris : Spa

Facebook fan pages turn into e-shops

Big Ideas

Facebook fan pages turn into e-shops

Facebook fan pages turn into e-shops

Facebook : E-commerce : Brand Loyalty

Online shopping

Markets

Online shopping

Now the novelty of online shopping is over, consumers are expecting an ever more compelling digital retail experience. A new report by Future:Poll ...

Online Shopping : Digital Retail : Highlands

Smartphones set to become biggest phone category

Big Ideas

Smartphones set to become biggest phone category

Smartphones set to become biggest phone category

Smartphones : Nexus One : Google

A quarter of mobile users simultaneously interact with other screens

Big Ideas

A quarter of mobile users simultaneously interact with other screens

A quarter of mobile users simultaneously interact with other screens

Second Screen : Multi-tasking : Yahoo

Brands get local with new social tools

Big Ideas

Brands get local with new social tools

Brands get local with new social tools

Chatroulette : French Connection : Russia

Japanese consumers shun luxury goods

Big Ideas

Japanese consumers shun luxury goods

Japanese consumers shun luxury goods

Uniqlo : Private-label : Own-label

UK theme parks thrive despite economic rollercoaster

Big Ideas

UK theme parks thrive despite economic rollercoaster

UK theme parks thrive despite economic rollercoaster

Theme Parks : Recession : Mintel

Micro Trends

Blogtailing

Blogs : Websites : Editorial

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