Gen X

Born 1965–1980, Gen X-ers are the smallest cohort yet inherently adaptable, the ‘bridgers’ realising their digital dreams out of an analogue upbringing.

Gen X Now and Next
Menopause Travel
Reframing Ageing
The Great Wealth Transfer
Inter-Generational Workforces
Silicon solidarity helps female business leaders break the stereotype

Big Ideas

Silicon solidarity helps female business leaders break the stereotype

Silicon solidarity helps female business leaders break the stereotype
Google : Betapreneurs : Jobs
Women dominate online retail sales

Big Ideas

Women dominate online retail sales

Women dominate online retail sales
Shopping : Deals : Groupon
The New Sobriety

Macro Trends

The New Sobriety

Rather than the ‘little and often’ approach to consumption that has dominated in recent years, ‘fewer and better’ is to become the new motto across...
Sober : Pared Down : Simple
Civic Branding

Micro Trends

Civic Branding

Brands are beginning to shrug off their multinational status and look, instead, at local communities.
Urban : Planning : Branding
China's ultra-wealthy consumers overtake Japan's

Big Ideas

China's ultra-wealthy consumers overtake Japan's

China’s ultra-wealthy consumers overtake Japan’s
Cars : China : Bespoke
Brain over brawn: The renaissance of the modern male

Big Ideas

Brain over brawn: The renaissance of the modern male

Brain over brawn: The renaissance of the modern male
Esquire : Manopause : Male
Credit crisis ushers in a baby boom

Big Ideas

Credit crisis ushers in a baby boom

Credit crisis ushers in a baby boom
Birth Rates : Sex : Baby
Rediscovering DIY

Big Ideas

Rediscovering DIY

Rediscovering DIY
DIY : Home Improvement : Houses
Smokers’ Paradise

Micro Trends

Smokers’ Paradise

Smokers’ Paradise
Smoking : Ban : Cigarettes
Reading secrets: Magazines go highbrow

Big Ideas

Reading secrets: Magazines go highbrow

Reading secrets: Magazines go highbrow
Magazines : Lads : Publishing
Work/life shift creates new product opportunities

Big Ideas

Work/life shift creates new product opportunities

Work/life shift creates new product opportunities
Office : Job-shring : Hours
Referral Economy

Micro Trends

Referral Economy

Personal recommendation through social networking is taking e-commerce to a new level. Just as eBay has created a near-perfect market for the sales...
Referral : E-commerce : Social Networks
The Autonomale: Rewriting the rules for traditional male life stages

Big Ideas

The Autonomale: Rewriting the rules for traditional male life stages

The Autonomale: Rewriting the rules for traditional male life stages
Experience : Self-sufficient : Masculine
Middle-class Proletariat

Micro Trends

Middle-class Proletariat

Middle-class Proletariat
Society : Class : Social
Muffragettes

Micro Trends

Muffragettes

Muffragettes
Feminism : Re-branding : Women
Menaissance

Macro Trends

Menaissance

The New Lad and the New Man were handy motifs for their times, but today’s 24-35-year-old male is a far more advanced and more complex animal. The ...
Men : NuRo Male : Grooming
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