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Gen X
Born 1965–1980, Gen X-ers are the smallest cohort yet inherently adaptable, the ‘bridgers’ realising their digital dreams out of an analogue upbringing.
Macro Trends
Gen X Now and Next
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their care-giving and financial responsibilities.
Micro Trends
Menopause Travel
A wave of luxurious, expert-led travel businesses is shattering taboos and redefining menopause with a focus on education, empowerment and enjoyment.
Markets
Mature Romance
From Hollywood to publishing, older women are reclaiming desire, starring in box-office hits and driving a new wave of storytelling that challenges age-old stereotypes.
Macro Trends
The Great Wealth Transfer
Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s report.
Viewpoints
Inter-Generational Workforces
Companies that radically change the way they employ over-50s and embrace an inter-generational workforce will win the battle for workplace talent.
Big Ideas
Sephora steps up social commerce involvement
Sephora steps up social commerce involvement
Sephora
:
LVMH
:
S-Commerce
Big Ideas
UK retailers tighten their belts as incomes fall
UK retailers tighten their belts as incomes fall
Fast-fashion
:
Squeezed Middle
:
Spending
Big Ideas
Hollywood sets sights on China with DMG deal
Hollywood sets sights on China with DMG deal
Designers
:
London
:
New York
Big Ideas
Men's beauty sector sees regime change in China
Men’s beauty sector sees regime change in China
China
:
Men's Beauty
:
LAB Series
Big Ideas
Hotel chain sees rich pickings in Latin America
Hotel chain sees rich pickings in Latin America
Marriott International
:
Whyndham Hotel Group
:
Super 8 Hotels
Big Ideas
I Care button breaks the Facebook ‘like’ mould
I Care button breaks the Facebook ‘like’ mould
Facebook
:
I Care
:
Search
Micro Trends
New Sublimity Tourism
Since one in three people feel overwhelmed by communications technology, more consumers are looking for ways to disconnect from their digital lives...
Switch Off
:
Contemplation
:
Quiet
Micro Trends
App Travel
The way consumers plan and book their holidays has transformed over the past few years. Over half of all travellers now carry a smartphone on their...
Travel Arrangements
:
Reservations
:
Flying
Big Ideas
Dollar Shave Club sharpens up razor retailing
Dollar Shave Club sharpens up razor retailing
Dollar Shave Club
:
Razor
:
Value
Big Ideas
Silkworms and the story of the process at eco-luxury conference
Silkworms and the story of the process at eco-luxury conference
1.618
:
Osklen
:
Oskar Metsavaht
Big Ideas
Online retailer launches interactive virtual shopping window
Online retailer launches interactive virtual shopping window
Facebook
:
Graph
:
Search
Big Ideas
India luxury market to continue growing despite regulations
India luxury market to continue growing despite regulations
India
:
Manufactruing
:
Regulations
Big Ideas
Beer company appeals to home-brewed taste in Africa
Beer company appeals to home-brewed taste in Africa
Chibuku
:
Homebrew
:
Beer
Big Ideas
Brewery heads for young market with frozen beer
Brewery heads for young market with frozen beer
Kirin Brewery
:
Beer
:
Frozen
Big Ideas
Chinese government champions home-grown brands
Chinese government champions home-grown brands
China
:
TCL
:
3D TV
Big Ideas
Dunkin’ Donuts leads South Koreans by the nose
Dunkin’ Donuts leads South Koreans by the nose
Dunkin' Donuts
:
Cheil Worldwide
:
4D Advertising
Big Ideas
Chinese companies find firm foothold in Africa
Chinese companies find firm foothold in Africa
Emerging Markets
:
Expansionist Brands
:
China
Big Ideas
China to become world leader in e-commerce
China to become world leader in e-commerce
China
:
E-commerce
:
Online
Big Ideas
Young tablet readers offer brands rich pickings
Young tablet readers offer brands rich pickings
Advertising
:
Print Media
:
Lucky
Big Ideas
Avon lady returns with a theatrical house call
Avon lady returns with a theatrical house call
Avon
:
Home
:
Cosmetics
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