Australia – Universal token Metakey is working with the Australian Open tennis championship to offer a collection of generative non-fungible token (NFT) tennis balls. Called Art Balls, the NFTs combine real-time match and ball-tracking data. Each NFT represents a 19 x 19cm plot of tennis court surface, which are assigned randomly at purchase.
When any of the 11 championship points land on an NFT owner’s plot, they will be rewarded with the tennis ball used in the physical match – complete with a display case and a certificate of authenticity. Art Ball owners will also gain access to limited-edition wearables, Australian Open merchandise and other future benefits. In this way, Metakey shows how NFTs can complement physical events to bolster the appeal of investing in digital assets.
Such a dynamic item points to future opportunities for sports fandom to enter virtual realms through immersive digital innovations.
Looking ahead, there will be increasing demand for dynamic NFTs that complement physical events from sports to game shows and award ceremonies. The entertainment sector should consider innovating to elevate digital fandom experiences