Experts & Opinion

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Video games are an untapped opportunity for brands

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Video games are an untapped opportunity for brands

As the physical and digital worlds continue to blur, brands have an opportunity to innovate within the video games sector, says freelance writer Jo...
Retail : Fashion : Leisure
Will adaptogens destroy our ecology?

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Will adaptogens destroy our ecology?

Increasing global demand for adaptogens and Ayurvedic herbs is putting plant species under strain. It’s time for brands to step up with more sustai...
Health : Wellness : Adaptogenic
Blokes and beauty: why brands need to watch their language

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Blokes and beauty: why brands need to watch their language

Michael Sheridan, founder of retail design agency Sheridan&Co, says the men’s beauty sector is ripe for growth, but first it must address the every...
Beauty : Retail : New Masculinity
Future Homes: How design will humanise AI in the home

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Future Homes: How design will humanise AI in the home

As apps move from our phones to home interiors, Will Howe, director of Map Project Office, says future product design must bring warmth and accessi...
Far Futures : Technology : Future Home
Should data define brand storytelling?

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Should data define brand storytelling?

From charity campaigns to the creation of tv shows, Mike Buonaiuto, executive director of Shape History, considers the impact of algorithms on crea...
Branding : Advertising : Technology
The future of design rests on diversity

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The future of design rests on diversity

With UK schools reducing their focus on creativity, Kelly Mackenzie, founder of White Bear Studio, says it’s time for the design industry to step u...
Youth : Design : Lifelong Learning
Future Homes: Empowering the elderly through innovation

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Future Homes: Empowering the elderly through innovation

Kim Colin, co-founder of Future Facility, speculates whether the Internet of Things and data-driven smart homes can support the mindsets and capabi...
Technology : Far Futures : Wellness
The essential ingredient in beauty retail’s future

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The essential ingredient in beauty retail’s future

Technology is elevating and personalising the in-store beauty experience, but is it enough? Robyn Novak, vice-president and creative managing direc...
Beauty : Retail : Technology
Future Homes: Why tech-driven houses will improve social wellbeing

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Future Homes: Why tech-driven houses will improve social wellbeing

As part of our Far Future mini-series Future Homes, Ben van Berkel, founder and principal architect at UNStudio, discusses how data will positively...
Far Futures : Wellness : Technology
Will AI make us better human beings?

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Will AI make us better human beings?

From over-eating to spending that has a negative impact on the environment, could AI help to identify our bad habits and encourage us to do better?...
Health : Technology : Artificial Intelligence
Why flagship stores are the arcades of the future

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Why flagship stores are the arcades of the future

Gaming is creating a new breed of bold retail spaces that transcend language barriers, says Gilles Boissele, creative partner at UNIT9.
Retail : Fashion : Youth
Can civic brands eradicate period poverty?

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Can civic brands eradicate period poverty?

With girls and women struggling to afford basic sanitary products, is it time for brands and institutions to step in? Tamara Hoogeweegen, The Futur...
Wellbeing : Health : Female Futures
Access is no longer a dirty word for auction houses

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Access is no longer a dirty word for auction houses

Could digital platforms and aspirational lots drive a new era of acquisition? Sarah Duncan, head of jewellery at Chiswick Auctions, explores the ch...
Luxury : Retail : Acquisition
Luxury brands must prepare to go local in China

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Luxury brands must prepare to go local in China

Chinese luxury consumers are swapping global names for regional nuances, giving brands a new, hyper-local challenge, says Nick Cakebread, founder o...
Luxury : Youth : China
Should future digital design be child-unfriendly?

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Should future digital design be child-unfriendly?

When it comes to platforms for children, how can digital designers create more meaningful engagement?
Design : Digital : Children
Are today’s youth transforming into Generation Sensible?

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Are today’s youth transforming into Generation Sensible?

They hate hangovers and avoid sugar, but are today’s youth really living clean, teetotal lives? Amplify brand director Krupali Cescau delves into r...
Food : Drinks : Youth
The future of airport retail is hyper-personalisation

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The future of airport retail is hyper-personalisation

With vast amounts of passenger data tied up in boarding passes, let’s use it to transform the airport retail experience, says Lee Carroll, interact...
Airport Retail : Duty Free : Customer Data
Is certification the answer to fashion’s ethical issues?

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Is certification the answer to fashion’s ethical issues?

The rise of ethical fashion is positive – but are the certificates designed to ratify, support and promote brands' claims really worth it? Olivia P...
Ethical Fashion : Susntainability : Certification
Interfaces of the future must focus on human needs

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Interfaces of the future must focus on human needs

Virtual interfaces that were once Hollywood fantasies are fast becoming a reality. But, asks Lee Fasciani, founder and creative director of Territo...
Artificial Intelligence : Intuitive Interfaces : Territory Projects
Why community is critical to the future of malls

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Why community is critical to the future of malls

With incessant news of closures, future retail developments must draw on the worldview of locals, writes Tori Tasch, senior brand strategist at FRC...
Retail : Leisure : Hospitality
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