Good shot: Single-serve energy drink launches

London – A new single-serve energy drink aims to help consumers perk up the afternoon slump. Enriched with amino acids and functional B vitamins, the Übershot by Uber Drinks claims to aid concentration and offer hours of energy.

The energy drink market, having reached a peak in sales, seems to be searching for a new growth segment. While some drinks manufacturers have opted for anti-energy drinks, Übershot taps into both the consumer need to get an instant hit during slow-moving periods, and the growing functional foods market (see our Pharmafoods report for more).