Fade to grey: Fashion stores never felt so good

The interior of the store, designed by Architecture & Associés, features neo-classical design details such as arched niches and a colonnade of arches over the staircase – all covered with grey felt.

Not only does the use of grey felt echo the set designs of the brand’s catwalk shows, it also muffles sound, making the space feel more quiet and intimate.

The Viktor & Rolf store has an aesthetic similar to other retailers featured in our Brutalist Feminine design direction. Read now to find out how your brand can achieve a similar look.