Hello boys: Magazine speaks for today's gay man

Founder and creative director Ryan Fitzgibbon defines Hello Mr as ‘a chronicle of everyday life’. He raised $26,000 (€19,670, £16,686) on crowdfunding site Kickstarter to fund the magazine. The first issue was released in April and issue 2 is due out in October.

In the wake of the decision by the US Supreme Court to legalise gay marriage, Fitzgibbon wanted to present a realistic picture not only of gay men but also of men in general. ‘We’re seeing a transition from a man’s man to a metrosexual man to a post-metrosexual man, whatever that is,’ he tells LS:N Global. ‘We want to hear stories that relate to us.’

To learn more about men and their changing sense of self, book a place at XX v XY, LS:N Global’s Autumn/Winter 2013 Trend Briefing.