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Tesco 1960's style supermarket
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Tesco 1960's style supermarket
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tesco 1960's style supermarket
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Tesco 1960's style supermarket
History today: Tesco races down memory lane
Goodwood, UK – Tesco has recreated a 1960s-style store for the historic motor racing festival Goodwood Revival. The shop features brands and packaging from the period, including discontinued items such as Marathon bars and Opal Fruits.
‘No matter what age people are, they love taking a trip down memory lane,’ says Andrew Higginson, CEO of Tesco Retailing Services.
Tesco is using this project to remind people of its longevity. It is a great example of a brand using nostalgia to improve its relationship with customers. For more examples of how brands and consumers are looking back, read our Revivalism macro trend.
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