New Castle, Australia – The One Tree Coffee Co, an urban espresso bar, has created a new identity for itself with references taken from the local coal and steel industries of this coastal town.
Designed by Boheem studio, the identity sees iced coffee packaged in what looks like rustic beer bottles. The labels can be easily marked by hand with the details of the contents, and include design features referencing vintage train tickets and railway signs.
The bar has also produced its own nostalgic postcards depicting scenes from the past, such as an old steam locomotive.
For more on how brands are increasingly reviving their city’s heritage, read our Revivalism trend report.