CES 2017: Food sense
H2 smartphone by Changhong, Las Vegas

CES 2017: Food sense

Las Vegas – Chinese technology company Changhong’s latest H2 smartphone can scan items to determine their molecular properties.

H2 smartphone by Changhong, Las Vegas

Las Vegas – Chinese technology company Changhong’s latest H2 smartphone can scan items to determine their molecular properties.

  • Changhong worked with Israeli company Consumer Physics to use its SCiO molecular spectrometry technology in its phone
  • The sensor has been shrunk to the size of the phone’s camera lens, and is accompanied with an app that analyses items scanned by the phone

Consumer Physics has been touting its SCiO technology since 2014, but the molecular scanner has thus far been a stand-alone device that people can carry with them. The partnership with Changhong brings the same technology to a smartphone, eliminating the need to carry an extra device when a person wants to scan an item.

The phone can scan food to determine its molecular content, from water level to how many carbohydrates it contains. Other apps enable users to verify pills to ensure they are not counterfeit and to analyse body fat composition.

‘Consumers usually just consume what they are given, but we wanted to provide people with the ability to gain more information about their physical world,’ Dr Damian Goldring, co-founder and chief technology officer at Consumer Physics, told LS:N Global.

The Big Picture

The collaboration between Changhong and Consumer Physics puts the power in the hands of consumers, who can now analyse the molecular make-up of food and pharmaceuticals with their phones. For more coverage of CES, visit our Briefing and Shows sections.

Discover More Daily Signals
Fujifilm’s Look Up campaign positions photography as an antidote to doomscrolling

Daily Signals

Fujifilm’s Look Up campaign positions photography as an antidote to doomscrolling

Fujifilm has launched Look Up, a brand campaign inviting people to put down their phones and approach photography as an act of intentional living.
Technology : Creativity : Tech-Resistance
How Paragon Studio is transforming the in-flight travel experience

Daily Signals

How Paragon Studio is transforming the in-flight travel experience

Paragon Studio has launched Altitude, an in-flight wellness concept combining guided resistance band exercises and mindfulness routines designed fo...
Travel : In-flight Entertainment : Wellness
Stat: Rising memory costs reshape China’s smartphone market

Daily Signals

Stat: Rising memory costs reshape China’s smartphone market

Smartphone sales fell by 13% during this year’s 618 shopping festival – similar to Black Friday – compared to the same period in 2025, because risi...
Statistic : Stat : Retail
KFC leads with emotion over appetite in new campaign

Daily Signals

KFC leads with emotion over appetite in new campaign

KFC has launched Surrender to Tender, a UK and Ireland campaign by Mother to introduce its Tenders & Dips range while debuting the brand’s glob...
KFC : Food : Advertising
Fragrance is the newest frontier of China’s kidult economy

Daily Signals

Fragrance is the newest frontier of China’s kidult economy

Gaming IPs are reshaping China’s fragrance market, with female-oriented romance simulation games emerging as an unlikely but lucrative new category.
Beauty : Fragrance : Gaming
Stat: Holiday demand to boost summer retail spend

Daily Signals

Stat: Holiday demand to boost summer retail spend

Holiday demand is set to support retail spending this summer, despite continued pressure on household finances and concerns about the economy.
Retail : Statistic : Travel & Hospitality
Why M+C Saatchi and Bauer Media Outdoor handed their Pride campaign to the community

Daily Signals

Why M+C Saatchi and Bauer Media Outdoor handed their Pride campaign to the community

M+C Saatchi UK's LGBTQIA+ group Proud and Bauer Media Outdoor have launched Pride is Everything, a multi-market out-of-home campaign running across...
Pride : Advertising & Branding : Brand Identity
Foresight Friday: Rodrigo Tobal Pereira, director of marketing

Daily Signals

Foresight Friday: Rodrigo Tobal Pereira, director of marketing

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, director of marketing&nbs...
Advertising : Marketing : Branding
Stat: UK shoppers lose four working days a year expecting deliveries

Daily Signals

Stat: UK shoppers lose four working days a year expecting deliveries

British consumers spend an estimated 32 hours a year – the equivalent of four working days –waiting for deliveries, according to new research&...
Shopping : Retail : Post Purchase
MAD//Fest 2026: How entertainment is shaping discovery

Daily Signals

MAD//Fest 2026: How entertainment is shaping discovery

At the annual MAD//Fest marketing festival, which continued today in Shoreditch, London, entertainment emerged as a powerful tool for bui...
Marketing : Advertising And Branding : Global Events
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN