Complete sensory happiness

03 : 10 : 2016 Cacao In E Major : Ysanne Spevack : The Optimised Self

New York – An immersive dining experience explores the cross-modal nature of happiness.

  • Cacao in E Major combines sound, sight, taste, smell and touch in search of synaesthesia
  • The experience was conceived by composer and chef Ysanne Spevack
Cacao in E Major at The Alchemist Kitchen, New York. Photography by Riley Johndonnel Cacao in E Major at The Alchemist Kitchen, New York. Photography by Riley Johndonnel
Cacao in E Major at The Alchemist Kitchen, New York. Photography by Riley Johndonnel Cacao in E Major at The Alchemist Kitchen, New York. Photography by Riley Johndonnel
Cacao in E Major at The Alchemist Kitchen, New York. Photography by Riley Johndonnel Cacao in E Major at The Alchemist Kitchen, New York. Photography by Riley Johndonnel

Cacao in E Major brings together art and science in a work designed to stimulate synaesthetic ecstasy. Spevack developed a 5-course vegetarian menu featuring various incarnations of cacao, an ingredient containing mood-enhancing neurotransmitters, and visually infused with yellow (another happiness-generator).

Throughout the experience, diners were serenaded by The Conscious Chorus, whose music focused on the positivity-inducing E Major, while members of the choir fed and sensually touched the guests. Throughout the experience diners were monitored by neuroscientist Denis Pelli to record the effect of these stimuli on their brains.

Spevack, who works as both a composer and a chef, talked about the importance of adding a tactile element to her work. ‘Adding touch seemed essential, and was something that seemed very lacking in both [music and gastronomy] so it was really nice to go fully five cross-modal,’ Spevack tells LS:N Global.

The Big Picture

Consumers are in search of new social wellness experiences and are using food and dining as a means of improving their mental state. See Mood Dining in The Optimised Self for more info.

Discover More Daily Signals
Stat: Health and wellbeing drive women’s essential purchases

Daily Signals

Stat: Health and wellbeing drive women’s essential purchases

Women are increasingly choosing ‘essential’ purchases through the lens of comfort, self-care and wellbeing, according to a new survey by Think Styl...
Statistic : Health : Wellness
1X unveils NEO, the world’s first consumer-ready humanoid home robot

Daily Signals

1X unveils NEO, the world’s first consumer-ready humanoid home robot

Robotics firm 1X Technologies has launched NEO, a humanoid household robot it calls the world’s first consumer-ready humanoid.
Technology : Robots : Artificial Intelligence
Football Manager adds women’s teams for the first time

Daily Signals

Football Manager adds women’s teams for the first time

Football Manager, the world’s best-selling football management simulation played by over 20m people, is finally introducing women’s football into i...
Women's Sports : Gaming : Football
AG1’s new campaign is an ode to morning people

Daily Signals

AG1’s new campaign is an ode to morning people

Supplements company AG1 has launched a campaign that frames the morning as a sacred window for intention-setting and self-regulation.
Health : Wellness : Marketing
Netflix refreshes kids’ profiles with simplified design and smarter recommendations

Daily Signals

Netflix refreshes kids’ profiles with simplified design and smarter recommendations

Netflix has updated its children’s viewing experiences by simplifying navigation and helping younger viewers to find content faster. 
Netflix : Streaming : Media & Entertainment
Stat: Gen Z and Millennial women drive art market growth

Daily Signals

Stat: Gen Z and Millennial women drive art market growth

According to the Art Basel & UBS Survey of Global Collecting 2025, high-net-worth women spent 46% more than men on art and antiques i...
Art : Luxury : Statistic
Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Daily Signals

Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Unplugged, the digital detox brand behind off-grid cabins that lock away phones and reconnect guests with nature, has teamed up with comedian Munya...
Technology : Health And Wellness : Marketing
McDonald’s steals flavours from around the world

Daily Signals

McDonald’s steals flavours from around the world

McDonald’s has launched a limited-edition World Heist menu, bringing ‘stolen’ favourites from international markets to UK customers.
Food : Drink : McDonalds
Stat: AI accelerates discovery but not decisions, as shoppers still need to verify before buying

Daily Signals

Stat: AI accelerates discovery but not decisions, as shoppers still need to verify before buying

AI is becoming central to online shopping journeys, but most consumers still double-check its advice before making a purchase, according to new res...
Techonology : Retail : Artificial Intelligence
Dolmio gets saucy in bold World Pasta Day campaign

Daily Signals

Dolmio gets saucy in bold World Pasta Day campaign

To mark World Pasta Day, Dolmio has stripped things back in a cheeky new campaign by creative agency T&P.
Marketing : Advertising : Humour
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN