Saks Fifth Avenue, Brookfield Place by Found Associates, New York. Photography by Jason Schmidt Saks Fifth Avenue, Brookfield Place by Found Associates, New York. Photography by Jason Schmidt
Saks Fifth Avenue, Brookfield Place by Found Associates, New York. Photography by Jason Schmidt Saks Fifth Avenue, Brookfield Place by Found Associates, New York. Photography by Jason Schmidt
Saks Fifth Avenue, Brookfield Place by Found Associates, New York. Photography by Jason Schmidt Saks Fifth Avenue, Brookfield Place by Found Associates, New York. Photography by Jason Schmidt
Saks Fifth Avenue, Brookfield Place by Found Associates, New York. Photography by Jason Schmidt Saks Fifth Avenue, Brookfield Place by Found Associates, New York. Photography by Jason Schmidt
Saks Fifth Avenue, Brookfield Place by Found Associates, New York. Photography by Jason Schmidt Saks Fifth Avenue, Brookfield Place by Found Associates, New York. Photography by Jason Schmidt

Fifth Avenue is now downtown

28 : 09 : 2016 Saks Fifth Avenue : Explorium Retail : Found Architecture

New York – Saks Fifth Avenue is shedding its conservative image with its new concept store, which brings luxury to Lower Manhattan.

  • Brookfield Place includes younger brands that are new to Saks such as Vetements and Romance Was Born
  • The concept store is being heralded as ‘a platform for retail theatre’

The architect Richard Found has been given free rein to create a new space for Saks Fifth Avenue in downtown New York. The three-floor department store, which stocks more than 200 luxury beauty, clothing and accessories brands, is entirely dedicated to women’s lines and will be joined next spring by a nearby menswear store.

Saks Fifth Avenue is looking to make its mark on Lower Manhattan before competitors Neiman Marcus and Nordstrom arrive, which is scheduled to happen over the next two years.

‘Twenty-five years ago, Fifth Avenue was the centre of luxury. Now it’s downtown,’ Saks president Marc Metrick told Business of Fashion. ‘It’s important for us to come and create this at both ends of the balance. This ensures that Saks is first and foremost on everyone’s mind.’

The Big Picture

The face of luxury is adopting a grittier aesthetic to appeal to down-to-earth Millennials. See more in the Get Real section of our Luxury: New Aesthetic Opinion piece.

Discover More Daily Signals
The Trend: Coffee Shop Raves

Daily Signals

The Trend: Coffee Shop Raves

Coffee shops are emerging as the new hubs for daytime raves, driven by a generation of sober-conscious consumers seeking real-life connection and fun.
Food And Drink : Coffee Shop Raves : Hospitality
The Big Idea: Future Food Tech 2025: Resilience by Design

Daily Signals

The Big Idea: Future Food Tech 2025: Resilience by Design

Future Food-Tech London (24–25 September) highlighted the urgent need for resilient, inclusive and innovation-driven food systems.
Food And Drink : Sustainability : Resource Scarcity
The Campaign: AG1’s new campaign is an ode to morning people

Daily Signals

The Campaign: AG1’s new campaign is an ode to morning people

Supplements company AG1 has launched a campaign that frames the morning as a sacred window for intention-setting and self-regulation. 
Food And Drink : Health And Wellness : Supplements
The Viewpoint: Inventing the Aged Spirits of Tomorrow

Daily Signals

The Viewpoint: Inventing the Aged Spirits of Tomorrow

In less than a decade, non-alcoholic spirits have become a familiar feature in bars and homes, yet dark non-alcoholic spirits remain largely unexpl...
Food And Drink : Spirits : Whiskey
The Space: Dubai opens the first restaurant led by an AI chef

Daily Signals

The Space: Dubai opens the first restaurant led by an AI chef

Opened in July 2025, Dubai’s Woohoo features menus created by an AI system rather than a traditional chef.
Food And Drink : Aritifical Intelligence : Technology
The Trend: Luxury Listening Rooms

Daily Signals

The Trend: Luxury Listening Rooms

As luxury continues to shift from ownership to experience, brands are increasingly turning to sound as a medium for sensorial storytelling – one th...
Luxury : Listening Rooms : Sound
The Big Idea: Walpole British Luxury Summit 2025

Daily Signals

The Big Idea: Walpole British Luxury Summit 2025

The Walpole British Luxury Summit 2025 gathered leaders from across the sector for a day of expert talks, reports and panel discussions.
Luxury : Global Events : Walpole British Luxury Summit
The Campaign: Olivier Rousteing re-imagines whisky with Johnnie Walker

Daily Signals

The Campaign: Olivier Rousteing re-imagines whisky with Johnnie Walker

Johnnie Walker unveiled its first collaboration under its luxury platform Johnnie Walker Vault, partnering with French couture designer O...
Luxury : Spirits : Fashion
The Viewpoint: Translating Legacy at The Lana

Daily Signals

The Viewpoint: Translating Legacy at The Lana

Dorchester Collection joined forces with property developer Omniyat to unveil its first hotel in the Middle East region, The Lana. LS:N Global...
Luxury : Travel And Hospitality : Design
The Space: Sporty & Rich re-imagines wellness hospitality

Daily Signals

The Space: Sporty & Rich re-imagines wellness hospitality

Popular lifestyle brand Sporty & Rich launched its first hotel residency, in partnership with The Pridwin Hotel & Cottages on New York’s S...
Luxury : Travel And Hospitality : Wellness
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN