Recognition by Fabrica, Microsoft and JoliBrain, London Recognition by Fabrica, Microsoft and JoliBrain, London
Recognition by Fabrica, Microsoft and JoliBrain, London Recognition by Fabrica, Microsoft and JoliBrain, London
Recognition by Fabrica, Microsoft and JoliBrain, London Recognition by Fabrica, Microsoft and JoliBrain, London

Machine curation

06 : 09 : 2016 Awakening Tech : Fabrica : Artificial Intelligence

London – A new digital installation at Tate Britain is helping visitors to understand the thought process of artificial intelligence (AI).

  • Recognition was created by Fabrica in collaboration with Microsoft and JoliBrain
  • The system matches real-time photojournalism from Reuters with artworks from the archive of Tate Britain

Selected as the winning entry for this year’s IK Prize, Recognition proposes new perspectives on understanding art, positioning AI as a benevolent and useful technology. ‘We have to end this nonsense rhetoric of humans versus machines,’ says Dave Coplin, chief envisioning officer at Microsoft UK, a sponsor of the IK Prize and a collaborator with the communication research centre Fabrica. ‘It’s about humans plus machines. AI is extending the reach of what humanity can achieve.’

Designed by a team of researchers from Fabrica, Recognition uses a complex algorithm to compare and match images based on object recognition, facial recognition, composition and context. Pairing current affairs images with classical art, the system offers detailed information on how it interpreted each visual and a list of aesthetic and contextual similarities that make it a match.

The installation also invites viewers to create their own image matches. Information collected over the three months of the exhibition will later be fed back into the algorithm in the hope of retraining it to become more ‘human’.

The Big Idea

Technology is increasingly mimicking the world of human emotions and reflecting who we are as a society. For more on how brands can create emotionally fulfilling digital interactions, read our macrotrend The E-motional Economy .

Discover More Daily Signals
The Future Laboratory unpacks Gen Z: Global Youth Atlas report at Breakfast Briefing

Daily Signals

The Future Laboratory unpacks Gen Z: Global Youth Atlas report at Breakfast Briefing

The Future Laboratory hosted its quarterly members-only Breakfast Briefing at London social club The Roof Gardens on 26 March 2026.
Global Events : Gen Z Global Youth Atlas : Gen Z
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Gen Z : Drinking Habits : Hyrox
Stat: Reddit emerges as retail’s hidden conversion engine

Daily Signals

Stat: Reddit emerges as retail’s hidden conversion engine

Reddit is emerging as a critical yet under-recognised force in the retail media mix, according to Fospha’s State of Retail Commerce 2026 report.
Reddit : Retail : Statistic
Sprite refreshes brand identity through sound

Daily Signals

Sprite refreshes brand identity through sound

Carbonated soft drink Sprite has launched It’s That Fresh, a new global platform rolling out across 180 markets that unites refreshed visual and so...
Drink : Branding : Sound
How Freaks of Nature is turning electrolytes into ingestible skincare

Daily Signals

How Freaks of Nature is turning electrolytes into ingestible skincare

Clean performance brand Freaks of Nature is expanding the boundaries of hydration with the launch of Skin Support Electrolyte, a 0g sugar daily pow...
Health And Wellness : Skincare : Beauty
Stat: APAC wage growth outpaces that in Europe

Daily Signals

Stat: APAC wage growth outpaces that in Europe

Wage growth is diverging globally, with Asia-Pacific emerging as the clear frontrunner.
APAC : Economy : Statistic
British Airways turns safety briefing into cultural escape

Daily Signals

British Airways turns safety briefing into cultural escape

British Airways is reframing the role of travel with a new campaign that positions flying as a psychological reset.
Travel And Hospitality : Marketing : Souljourns
Polymarket’s Situation Room brings fintech into the social sphere

Daily Signals

Polymarket’s Situation Room brings fintech into the social sphere

Crypto prediction platform Polymarket is merging finance and spectacle offline with a Washington DC pop-up bar, underlining the growing convergence...
Polymarket : Prediction Market : Cultural Capital
Stat: Retailers rethink loyalty as consumers shop smarter

Daily Signals

Stat: Retailers rethink loyalty as consumers shop smarter

Retailers are rethinking loyalty as competition intensifies and AI reshapes how consumers shop.
Retail : Loyalty : Statistic
Channel 4 captures the raw energy of women’s football in new campaign

Daily Signals

Channel 4 captures the raw energy of women’s football in new campaign

Channel 4 has launched Pure Football, a mixed media campaign celebrating its coverage of the Adobe Women’s FA Cup, placing authenticity and fan cul...
Marketing : Channel 4 : Womens Sport
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN