City Traveller collection by Plain Me and Urban Research, Taipei City Traveller collection by Plain Me and Urban Research, Taipei
City Traveller collection by Plain Me and Urban Research, Taipei City Traveller collection by Plain Me and Urban Research, Taipei
City Traveller collection by Plain Me and Urban Research, Taipei City Traveller collection by Plain Me and Urban Research, Taipei
City Traveller collection by Plain Me and Urban Research, Taipei City Traveller collection by Plain Me and Urban Research, Taipei

Bricolage essentials

26 : 08 : 2016 City Traveller : Taipei : Urban Research

Taiwan – City Traveller is a new clothing collection aimed at international urban explorers.

  • The collection is the result of a collaboration between retailer plain-me and clothing brand Urban Research
  • The collection’s logo is a hybrid of the Chinese characters for Taipei and Taipei Railway

Comprising lightweight T-shirts, caps, sandals and bags that prioritise ease of movement, the City Traveller collection is a range of everyday essentials with a minimalist aesthetic that makes them easy to match with other garments.

Branding is placed discreetly within pockets and sleeve folds, and the logo is a hybrid of Chinese characters for Taipei and Taipei Railway.

A campaign video that accompanies the collection shows a young man walking the streets of the city, visiting local shops and cafés, trying food at a traditional market and travelling around the metropolis on public transport. During the film the model discusses his love of exploration, explaining that ‘travel to me is to discover different sides of myself'.

The Big Picture

Consumers are increasingly looking for brands and products that work in harmony with their transnational identities. See our New Bricolage Living macrotrend for more.

Discover More Daily Signals
Dolmio gets saucy in bold World Pasta Day campaign

Daily Signals

Dolmio gets saucy in bold World Pasta Day campaign

To mark World Pasta Day, Dolmio has stripped things back in a cheeky new campaign by creative agency T&P.
Marketing : Advertising : Humour
Nike launches neuroscience-based footwear to boost athlete focus and presence

Daily Signals

Nike launches neuroscience-based footwear to boost athlete focus and presence

Nike has introduced Mind 001 and Mind 002, the first neuroscience-driven footwear designed to help athletes lock in their mindset pre- and post-com...
Sport : Fashion : Health
Stat: Listening to music beneficial to brain health and dementia prevention

Daily Signals

Stat: Listening to music beneficial to brain health and dementia prevention

Listening to music could be a simple yet powerful tool in protecting long-term brain health, according to new research from Monash University in Me...
Health & Wellness : Music : Statistic
Modem and Google DeepMind explore AI-driven design with Ross Lovegrove

Daily Signals

Modem and Google DeepMind explore AI-driven design with Ross Lovegrove

Design studio Modem, in collaboration with Google DeepMind and Studio Ross Lovegrove, has unveiled Seed 6143, an experimental project exploring hum...
Technology : Design : Aesthetics
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Health & Wellness : Biohacking : Events
Stat: Study finds social media use cuts reading and memory scores in adolescents

Daily Signals

Stat: Study finds social media use cuts reading and memory scores in adolescents

Children who frequently user social media achieve lower scores in reading, vocabulary and memory tests, according to a recently published study. 
Health And Wellness : Attention Economy : Statistic
Ikea campaign puts price tags at the heart of life’s big moments

Daily Signals

Ikea campaign puts price tags at the heart of life’s big moments

Ikea is turning its price tags into narrative cues for its latest campaign, developed by ad agency Åkestam Holst NoA for the brand’s new Wherever L...
Retail : Advertising : Branding
Belvedere Vodka launches hedonistic Hot Child in the City zine

Daily Signals

Belvedere Vodka launches hedonistic Hot Child in the City zine

Belvedere Vodka is stepping into the world of print with Hot Child in the City, a limited-edition zine starring It-girl Devon Lee Carlson.
Marketing : Advertising : Drink
Stat: US shoppers experience discount burnout as value shifts beyond price

Daily Signals

Stat: US shoppers experience discount burnout as value shifts beyond price

A new report from consultancy AlixPartners reveals that US shoppers are increasingly indifferent to heavy discounting ahead of Black Friday and Cyb...
Statistic : Retail : Fashion
Pringles revives ‘Once You Pop’ slogan with new Duck King campaign

Daily Signals

Pringles revives ‘Once You Pop’ slogan with new Duck King campaign

Pringles is re-igniting one of the 1990s’ most recognisable taglines with a bold new twist. FCB New York has revived ‘Once You Pop’ for a new gener...
Marketing : Pringles : Advertising
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN