Mix the Play by the British Council and The Old Vic theatre, London Mix the Play by the British Council and The Old Vic theatre, London
Mix the Play by the British Council and The Old Vic theatre, London Mix the Play by the British Council and The Old Vic theatre, London
Mix the Play by the British Council and The Old Vic theatre, London Mix the Play by the British Council and The Old Vic theatre, London
Mix the Play by the British Council and The Old Vic theatre, London Mix the Play by the British Council and The Old Vic theatre, London

New direction

23 : 06 : 2016 British Council : Mix The Play : Personalisation

London – The British Council and The Old Vic theatre are inviting the public to re-imagine a classic scene from Shakespeare.

  • Mix the Play lets theatre lovers and schoolchildren lend their creative direction to A Midsummer Night’s Dream
  • Users can download their mix, share it on social media or use it for classroom learning

Users can choose how the actors should perform their roles, what period of costume to wear and even which music should support the scene. To make it possible, the British Council shot 36 versions of the scene using different set designs and actresses in the role of Titania, creating a possible 108 permutations.

‘It is vital that we find new ways to engage young people so that we can ensure that Shakespeare remains as relevant in the future as he has been for the past 400 years,’ says Rosemary Hilhorst, director of Shakespeare Lives at the British Council, which is celebrating the 400th anniversary of the playwright’s death.

The Big PIcture

Brands such as Lynx and Topman are becoming more creatively ambitious with programmatic advertising, creating hundreds, if not thousands, of iterations of their adverts to make them more personalised. Find out more in our interview with Topman senior digital creative manager Tom Lancaster.

Discover More Daily Signals
Yōjō harnesses vagus nerve technology for everyday wellbeing

Daily Signals

Yōjō harnesses vagus nerve technology for everyday wellbeing

Yōjō is a new wellness eco-system using non-invasive vagus nerve stimulation (nVNS), biofeedback and human coaching to help people calm their bodie...
Health : Wellness : Technology
OpenAI launches agentic AI shopping system

Daily Signals

OpenAI launches agentic AI shopping system

ChatGPT users in America can now shop directly within conversations through OpenAI’s new Instant Checkout feature, available to Pro, Plus and Free ...
Technology : Retail : Agentic AI
Stat: The running boom is powering New York’s economy

Daily Signals

Stat: The running boom is powering New York’s economy

Running is proving to be big business for New York, according to the latest Economic Impact Study from New York Road Runners (NYRR).
Sport : Health : Running
Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Daily Signals

Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Luxury Swiss watchmaker Vacheron Constantin has unveiled La Quête du Temps at the Louvre, a monumental automaton clock to celebrate the brand’s 270...
Luxury : Watches : Retail
Mandarin Oriental to open first golf and wellness resort in Dubai

Daily Signals

Mandarin Oriental to open first golf and wellness resort in Dubai

Mandarin Oriental is expanding its luxury footprint in Dubai with its first dedicated golf resort and branded residences, set to open in 2030.
Travel : Hospitality : Luxury
Stat: Medical misinformation is a growing concern for US Women

Daily Signals

Stat: Medical misinformation is a growing concern for US Women

A recent survey by Clue reveals that 82% of US women are concerned about encountering medical misinformation online, with over half (55%) reporting...
Stats : Statistic : Statistics
Netflix’s Famous Last Words signals a new era of digital legacy

Daily Signals

Netflix’s Famous Last Words signals a new era of digital legacy

Dr Jane Goodall, the renowned ethologist and conservationist passed away this week. An interview she recorded for Netflix’s new series Famous Last ...
Technology : Legacy : Longevity
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Foresight Friday : Content Creation : Media
Stat: Americans’ trust in media declines to record low

Daily Signals

Stat: Americans’ trust in media declines to record low

Media : Trust : Consumer Behaviour
London welcomes the world’s first Museum of Youth Culture

Daily Signals

London welcomes the world’s first Museum of Youth Culture

The world’s first permanent museum dedicated to youth culture is set to open in Camden, London, in December 2025.
Youth : Culture : Museum
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN