Neutral look

Neutral look

Montreal – Fashion designer Ying Gao’s Neutralité dresses use facial tracking technology to react to the emotions of onlookers.

Nuetralité, Can't and Won't by Ying Gao, Montreal

Montreal – Fashion designer Ying Gao’s Neutralité dresses use facial tracking technology to react to the emotions of onlookers.

  • The dresses, called Can’t and Won’t, are covered in lacy tendrils that move
  • But movement only takes place if the viewer maintains a stoic expression while viewing the dresses

Fashion is usually designed to evoke some kind of reaction in the viewer. Paradoxically, however, Ying Gao’s latest designs only move if the viewer has a completely neutral expression.

Robotic mechanisms are located throughout the fabric and are connected to facial recognition software. Made from cotton mesh, high-tech super-organza and PVDF, the dresses appear delicate and ethereal, designed to explore the relationship between garment and wearer.

‘The dresses demand a level of humility clearly out of synch with today’s over-the-top expressiveness,’ explains Gao. ‘When viewers participate in this ‘living’ system, they become a component of a self-generated eco-system.’

The Big Picture

Having a more nuanced understanding of emotions is key for brands trying to connect with consumers on a deeper level. For more, see our macrotrend The E-motional Economy.

Discover More Daily Signals
The Future Laboratory launches 2026 events calendar

Daily Signals

The Future Laboratory launches 2026 events calendar

The 2026 events calendar is here. Don’t just follow the future – get ahead of it. Join The Future Laboratory in 2026 for a programme of inspiring p...
The Future Laboratory : Events : Calendar
How diet sodas fell out of fashion

Daily Signals

How diet sodas fell out of fashion

Consumers are turning their backs on diet drinks, with zero sugar emerging as the preferred signifier of healthier indulgence.
Drink : Health : Food Retail
Stat: Alcohol abstinence in England rises as sober-curious lifestyles gain traction

Daily Signals

Stat: Alcohol abstinence in England rises as sober-curious lifestyles gain traction

Almost a quarter of adults in England (24%) now abstain from alcohol, marking a notable rise from previous years when non-drinkers consistently acc...
Drink : Stat : Statistics
How forpeople used bio-electrical tree data to shape Tree Aid’s rebranding

Daily Signals

How forpeople used bio-electrical tree data to shape Tree Aid’s rebranding

London-based creative studio forpeople has unveiled a pro bono rebranding for international development charity Tree Aid, placing living systems at...
Design : Nature : Technology
Bara brings Welsh flavours to South London

Daily Signals

Bara brings Welsh flavours to South London

Bara is London’s first café dedicated to Welsh cuisine, opening in February 2026 in Peckham, southeast London.
Food : Hospitality : Cuisine
Stat: Silent mental health crisis among women over 50

Daily Signals

Stat: Silent mental health crisis among women over 50

Almost two in three women over 50 in the UK struggle with their mental health, yet nearly nine in 10 do not seek help, according to new research co...
Generation X : Women's Health : Mental Health
Childline gamifies digital pressure to prompt reflection among teens

Daily Signals

Childline gamifies digital pressure to prompt reflection among teens

British counselling service Childline has launched a new campaign, Race to a Milli, designed to raise awareness of the pressures of online life for...
Technology : Health : Wellness
The Holiday & Travel Show 2026: Why experience-led staycations are defining the future of travel

Daily Signals

The Holiday & Travel Show 2026: Why experience-led staycations are defining the future of travel

Destinations: The Holiday & Travel Show returned to Olympia London as a key barometer for the future of tourism, bringing together 600 travel b...
Travel : Hospitality : Staycations
Stat: Gen Z’s screen time isn’t slowing down

Daily Signals

Stat: Gen Z’s screen time isn’t slowing down

Despite growing cultural narratives about going offline, Gen Z’s screen time in the US is still accelerating.
Technology : Gen Z : Statistic
Fred Again builds emotional aftercare into live shows

Daily Signals

Fred Again builds emotional aftercare into live shows

British musician and producer Fred Again is rethinking post-concert care. In a recent Instagram post, the musician reflected on the abrupt ending o...
Live Music : Hospitality : Social Wellness
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN