The Atlas of Emotions by Stamen Design, Global The Atlas of Emotions by Stamen Design, Global
The Atlas of Emotions by Stamen Design, Global The Atlas of Emotions by Stamen Design, Global
The Atlas of Emotions by Stamen Design, Global The Atlas of Emotions by Stamen Design, Global
The Atlas of Emotions by Stamen Design, Global The Atlas of Emotions by Stamen Design, Global
The Atlas of Emotions by Stamen Design, Global The Atlas of Emotions by Stamen Design, Global

Map of the soul

11 : 05 : 2016 Atlas Of Emotions : Dalai Lama : Dr Paul Ekman

Global – The Dalai Lama and a team of leading psychologists have created a digital map of human emotions to encourage empathy.

  • The interactive map enables users to examine different emotions and the interplay between them
  • The shifting visuals reflect how emotions vary in strength and frequency

The Atlas of Emotions was inspired by a series of conversations between the Dalai Lama, Dr Paul Ekman and Dr Eve Ekman about the science of emotions. It was developed by studio Stamen Design to be an interactive journey through the world of emotions.

To create the Atlas, Ekman surveyed 248 scientists that specialise in the study of emotions and found that 88% agreed that there are universal emotions that all humans, no matter where they live or how they are raised, have in common.

‘We have, by nature or biologically, this destructive emotion, but also constructive emotion,’ the Dalai Lama explained to The New York Times. ‘This innerness, people should pay more attention to, not just for knowledge, but in order to create a happy human being.’

The Big Picture

Appealing to consumers’ emotions is about more than boosting their dopamine levels. Brands are starting to embrace a wider range of feelings to connect with consumers on a deeper level. Read our macrotrend The E-motional Economy to find out more.

Discover More Daily Signals
Iga Węglińska explores the power of sensory restraint

Daily Signals

Iga Węglińska explores the power of sensory restraint

Designer Iga Węglińska’s Perfect Sense explores how design can recalibrate human perception. The project comprises a series of six masks that inves...
Design : Transhumanism : Senses
Foresight Friday: Martin Raymond, co-founder and editor-in-chief

Daily Signals

Foresight Friday: Martin Raymond, co-founder and editor-in-chief

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, co-founder Martin Ra...
Foresight Friday : Strategic Foresight : The Future Laboratory
Stat: Poor health and education drive female unemployment, new research shows

Daily Signals

Stat: Poor health and education drive female unemployment, new research shows

New research shows young women are increasingly falling out of the workforce in the UK, even as unemployment among young men declines.
Workplace : Unemployment : Women
Heineken turns winter chill into pub footfall with new campaign

Daily Signals

Heineken turns winter chill into pub footfall with new campaign

Heineken has launched a temperature-triggered digital out-of-home campaign designed to guide people out of the cold and into nearby pubs. 
Advertising : Marketing : Campaign
Why the opening of Tramp Health signals the rise of the wellness paradox

Daily Signals

Why the opening of Tramp Health signals the rise of the wellness paradox

London’s renowned private members’ nightclub Tramp is preparing to turn from late-night revelry to longevity culture.
Health And Wellness : Travel And Hospitality : Wellness Paradox
Stat: Canadians join global retreat from alcohol

Daily Signals

Stat: Canadians join global retreat from alcohol

A new report from Statistics Canada reveals that the country has recorded its largest annual decline in alcohol earnings since tracking began ...
Drinks : Satistic : Alcohol
Coach spotlights banned books in Explore Your Story campaign

Daily Signals

Coach spotlights banned books in Explore Your Story campaign

Luxury brand Coach has partnered with publishing company Penguin Random House and a range of independent publishers across Asia-Pacific to create f...
Luxury : Design : Marketing
New collagen research points to a more precise era of beauty claims

Daily Signals

New collagen research points to a more precise era of beauty claims

A review from the UK’s Anglia Ruskin University has confirmed that daily collagen supplementation delivers measurable improvements in ski...
Beauty : Wellness : Health
Stat: Asia’s middle class gripped by financial anxiety, FWD survey finds

Daily Signals

Stat: Asia’s middle class gripped by financial anxiety, FWD survey finds

More than 70% of Asia’s middle-class consumers feel anxious about their financial wellbeing, limiting their ability to plan for the long term, acco...
Anxiety : Midlife : Generation X
Merrell marks 45 years of outdoor footwear with It Starts Outdoors campaign

Daily Signals

Merrell marks 45 years of outdoor footwear with It Starts Outdoors campaign

Merrell is celebrating its 45th anniversary with the launch of its first global brand platform, It Starts Outside, and a new creative direction aim...
Sports : Wellness : Advertising & Branding
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN