East coast radicals

Fraser Muggeridge Studio was commissioned to create a website and identity whose ethos matched the project’s radical revision of the county.

The visually orientated website features little text, instead focusing on images that scroll across a psychedelic, Netstalgia-inspired background. The photographs depict archived scenes from Essex’s past, portraits of local heroes, studies of landmark modernist buildings, maps, posters and road signs. This is all overlaid by an animated wordmark based on a gradually deconstructed sans serif font.

Radical Essex’s opening exhibition, The Peculiar People, will provide an ideological context for the ideas explored in the project’s future events, such as a forthcoming Architecture Weekend that will position the county as the cradle of architectural modernism in Britain.