Perfect pairing

18 : 04 : 2016 SOMM : Synek : Wine

Missouri – Synek is crowdfunding a connected wine dispenser that is also a personal sommelier.

  • Synek introduced a counter top beer dispenser in 2015, and its second product has already reached its funding target
  • As well as the Somm, Synek has launched the Sylo proprietary container that keeps wine fresh for months even after it has been opened 
Somm by Synek, US Somm by Synek, US
Somm by Synek, US Somm by Synek, US
Somm by Synek, US Somm by Synek, US

The internet-connected Somm automatically adjusts the temperature and aeration settings to suit the wine, and can order new products when it starts to run low. An algorithm helps Somm to build a taste profile for users, combining information they have provided themselves, their purchase history and product ratings.

Once Somm has built a profile it can begin making recommendations, choosing from more than 250 wineries already on board, according to Synek founder Steve Young. Users of the Somm app can learn more about the wines they are drinking, and browse through similar products.  

The Big Picture

The number of small and smart devices for the home is on the rise. Juicero offers health-conscious consumers convenience and provenance.

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