Perfect pairing

The internet-connected Somm automatically adjusts the temperature and aeration settings to suit the wine, and can order new products when it starts to run low. An algorithm helps Somm to build a taste profile for users, combining information they have provided themselves, their purchase history and product ratings.

Once Somm has built a profile it can begin making recommendations, choosing from more than 250 wineries already on board, according to Synek founder Steve Young. Users of the Somm app can learn more about the wines they are drinking, and browse through similar products.