Health pitch

UK – Healthcare group Bupa UK has recruited the band The Futureheads to help teach 20somethings about what is happening inside their bodies.

• Bupa UK aims to encourage more young people to take one of its health assessments
• Its latest campaign will run for eight weeks through a digital partnership with Mashable

Body as a Band, by agency WCRS London, uses the synchronicity of the band’s performers as an analogy for how the body’s organs work together. Bupa UK’s new campaign encourages a younger audience to take a health assessment with Bupa to gain a better understanding of how their daily habits affect their overall health.

After filling out a short questionnaire, comprising questions such as ‘how often do you exercise?’ and ‘how often do you drink alcohol?’, users can see how their body would perform if it were a band. Those that lead a less than healthy lifestyle are subjected to a disastrous performance of the band’s 2010 single Heartbeat Song in which the guitar strings break and the drums topple over.