Paws for thought

Paws for thought

London – Serpentine Galleries has launched a mindfulness app about learning to exercise bad feelings.

Bad Corgi by Ian Cheng commissioned by The Serpentine Gallery, UK

London – Serpentine Galleries has launched a mindfulness app about learning to exercise bad feelings.

  • Bad Corgi stars a dwarfish demon pup who is tasked with benignly herding sheep and avoiding distraction in a world of chaos
  • Artist Ian Cheng developed the video game to encourage people to embrace stress and anxiety in order to be truly mindful

Players of the video game use a corgi avatar to herd sheep around an animated environment that is in constant flux. Each starts with a 100% perfect ranking, but it quickly becomes impossible for participants to maintain this high score.

‘Within 10 seconds of starting the game, it is very likely that you will be negative 2,000%,’ says Cheng, who is fascinated with cognitive science and algorithmic modelling techniques used in the gaming industry. To make matters worse, if someone stops playing the corgi takes on a life of its own, polluting the herd, displacing shrubs and losing points.

‘It’s about eradicating stress and anxiety, and instead learning to deliberately set up and collaborate with those bad feelings,’ says Cheng. In the game players are deliberately subjected to various stress conditions, in which they have no control over Bad Corgi, forcing them to accept the protagonist’s misbehaviour and consider the chaos of life.

The Big Picture

Video games are not simply about winning points or completing levels any more. They are increasingly used as vehicles to prompt social discussion. For more, see our Video Games Market report.

Discover More Daily Signals
The Trend: Coffee Shop Raves

Daily Signals

The Trend: Coffee Shop Raves

Coffee shops are emerging as the new hubs for daytime raves, driven by a generation of sober-conscious consumers seeking real-life connection and fun.
Food And Drink : Coffee Shop Raves : Hospitality
The Big Idea: Future Food Tech 2025: Resilience by Design

Daily Signals

The Big Idea: Future Food Tech 2025: Resilience by Design

Future Food-Tech London (24–25 September) highlighted the urgent need for resilient, inclusive and innovation-driven food systems.
Food And Drink : Sustainability : Resource Scarcity
The Campaign: AG1’s new campaign is an ode to morning people

Daily Signals

The Campaign: AG1’s new campaign is an ode to morning people

Supplements company AG1 has launched a campaign that frames the morning as a sacred window for intention-setting and self-regulation. 
Food And Drink : Health And Wellness : Supplements
The Viewpoint: Inventing the Aged Spirits of Tomorrow

Daily Signals

The Viewpoint: Inventing the Aged Spirits of Tomorrow

In less than a decade, non-alcoholic spirits have become a familiar feature in bars and homes, yet dark non-alcoholic spirits remain largely unexpl...
Food And Drink : Spirits : Whiskey
The Space: Dubai opens the first restaurant led by an AI chef

Daily Signals

The Space: Dubai opens the first restaurant led by an AI chef

Opened in July 2025, Dubai’s Woohoo features menus created by an AI system rather than a traditional chef.
Food And Drink : Aritifical Intelligence : Technology
The Trend: Luxury Listening Rooms

Daily Signals

The Trend: Luxury Listening Rooms

As luxury continues to shift from ownership to experience, brands are increasingly turning to sound as a medium for sensorial storytelling – one th...
Luxury : Listening Rooms : Sound
The Big Idea: Walpole British Luxury Summit 2025

Daily Signals

The Big Idea: Walpole British Luxury Summit 2025

The Walpole British Luxury Summit 2025 gathered leaders from across the sector for a day of expert talks, reports and panel discussions.
Luxury : Global Events : Walpole British Luxury Summit
The Campaign: Olivier Rousteing re-imagines whisky with Johnnie Walker

Daily Signals

The Campaign: Olivier Rousteing re-imagines whisky with Johnnie Walker

Johnnie Walker unveiled its first collaboration under its luxury platform Johnnie Walker Vault, partnering with French couture designer O...
Luxury : Spirits : Fashion
The Viewpoint: Translating Legacy at The Lana

Daily Signals

The Viewpoint: Translating Legacy at The Lana

Dorchester Collection joined forces with property developer Omniyat to unveil its first hotel in the Middle East region, The Lana. LS:N Global...
Luxury : Travel And Hospitality : Design
The Space: Sporty & Rich re-imagines wellness hospitality

Daily Signals

The Space: Sporty & Rich re-imagines wellness hospitality

Popular lifestyle brand Sporty & Rich launched its first hotel residency, in partnership with The Pridwin Hotel & Cottages on New York’s S...
Luxury : Travel And Hospitality : Wellness
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN