Bring it to life

Global – Crayola has teamed up with superstar vlogger Zach King to launch its DIY stop-motion software.

• Easy Animation Studio enables children to create digital renderings of their drawings
• Characters are brought to life in a stop-motion animation directed by the user

Crayola recruited prolific vlogger Zach King to promote its DIY animation kit. King, who has over 3.5m followers on Vine and almost 1m YouTube subscribers, was given full creative licence by agency mcgarrybowen New York to bring his unique blend of special effects and humour to the campaign.

In a YouTube video that has racked up almost 80,000 views in one week, King’s Crayola creations come to life and wreak havoc in his apartment. ‘Finding influencers who have a true passion for the brand they’re working with is key,’ explained Simon Pearce, president and chief client officer at mcgarrybowen New York.