Trainer time

Working with local artists, advertising agency Ogilvy & Mather Hong Kong created five eye-catching posters charting the evolution of the iconic trainer from its inception in the late 80s. Step Back in Time took Hong Kongers on a sensory journey through time to show how the Air Max has long been a part of local culture.

Each example featured NFC technology, sound, a food dispenser and a distinctive smell, that when combined, transported the viewer to a different period in time. The 1987 poster featured classic tv shows, pop tracks and candies from the era to send the senses into nostalgic overdrive.

The Big Picture: In our visually stimulated society, look to unlock the power of the five senses to make your brand stand out. Find out more with our Sensory Splurge microtrend.