UK – Avaunt, from the French word avant, or to the front, is a new publication dedicated to the spirit of adventure.
Featuring acts of endeavour and endurance from exotic and terrifying locations around the world, the biannual magazine and online platform is the brainchild of Dan Crowe, Matt Willey, and editor and polar explorer Ben Saunders. Described as ‘an adventure and innovation magazine for the international luxury market’, Avaunt aims to tap into the zeitgeist for real, life-changing experiences in an increasingly sedentary world. Combining evocative storytelling with live events, and style to suit the most daring of characters, Avaunt is building a lifestyle brand for the next generation of pioneers.
The Big Picture: The quest is central to Immortal Brands looking for a greater purpose in a bid to stand the test of time.