Voyage of discovery: Credit card brand opens travel library

Seoul – Hyundai Card has opened a travel library that offers visitors the opportunity to satisfy their wanderlust in and out of South Korea.

The travel library from the South Korean credit card company provides a serene and peaceful atmosphere that offers respite from chaotic city life, as well as an escape to another world. The shelves are stocked with more than 15,000 books, maps and travel guides.

The interior of the library and café, by Japanese design group Wonderwall, is like a voyage around the world. The concept is Stock of Curiosity, an in-between space similar to the transitional spaces people experience when travelling. A sequence of rooms gives the impression of a journey, with the right book or map representing the destination.

The travel library also provides an opportunity for digital disconnection as visitors browse through old-fashioned hard-copy publications to dream up their next journeys.

In line with our macrotrend The Convergence Economy, Hyundai Card not only offers an experiential environment in which consumers can satisfy their travel curiosities, but helps to make them a reality with booking information and assistance on-site, and people are encouraged to charge the itineraries on their Hyundai card.