Pink posse: Documentary fights gender stereotypes in skateboarding
Gnarly in Pink

Pink posse: Documentary fights gender stereotypes in skateboarding

Gnarly in Pink is a short documentary about a trio of skateboarding six-year-olds that are defying the stereotype of the male-dominated sport.

Gnarly in Pink - Featuring the Pink Helmet Posse

San Diego, New York – Gnarly in Pink is a short documentary about a trio of skateboarding six-year-olds that are defying the stereotype of the male-dominated sport.

The girl gang, the Pink Helmet Posse, consists of three friends living in Encinitas, near San Diego.

While they might be skateboarding in pink tutus and helmets, the girls represent a new breed of empowered princesses. They are encouraging others to join their tribe through a series of skateboarding tutorials published on their blog and a line of skateboarding clothes available from a dedicated online shop.

Discovered in 2013 by The New York Times, the girls were featured in a short documentary, Gnarly in Pink, which was filmed for the Op-Docs section. The aim was to highlight the issue of girls being under-represented in extreme sports.

‘While women’s visibility in skateboarding has gradually increased in recent years, the Pink Helmet Posse is an unusual sight. Of over 12m skateboarders in the US, fewer than a quarter are estimated to be female,’ write Kristelle Laroche and Ben Mullinkosson, directors of the documentary. ‘We hope this Op-Doc encourages more girls and young women to defy these odds.’

The Pink Helmet Posse represents a generation of girls brought up with strong female characters. To learn more about the shift, read our Tiny Tot Feminism microtrend.

Discover More Daily Signals
Merrell marks 45 years of outdoor footwear with It Starts Outdoors campaign

Daily Signals

Merrell marks 45 years of outdoor footwear with It Starts Outdoors campaign

Merrell is celebrating its 45th anniversary with the launch of its first global brand platform, It Starts Outside, and a new creative direction aim...
Sports : Wellness : Advertising & Branding
Men’s Health magazine republishes deleted CDC pages as public health information disappears

Daily Signals

Men’s Health magazine republishes deleted CDC pages as public health information disappears

Men’s Health magazine is republishing online pages and datasets previously accessible on the Centers for Disease Control and Prevention website.
Health And Wellness : Public Health : Media
Stat: How convivial dining is on the decline

Daily Signals

Stat: How convivial dining is on the decline

Nearly one in five people now eat dinner on the sofa, according to a new global study by Ingka Group (Ikea’s parent company) – a sign that the...
Food : Drink : Statistic
How Norway’s Consumer Council is fighting back against enshittification

Daily Signals

How Norway’s Consumer Council is fighting back against enshittification

The Norwegian Consumer Council has launched a satirical film campaign to accompany its new report on the deterioration of digital products and serv...
Technology : Value : Sustainability
Is fashiontainment the future of retail loyalty?

Daily Signals

Is fashiontainment the future of retail loyalty?

Fashion retailer Gap Inc has launched Encore, a loyalty programme designed to connect fashion, entertainment and cultural experiences across its po...
Fashion : Retail : Gap
Stat: Gen Z faces a widening gender divide

Daily Signals

Stat: Gen Z faces a widening gender divide

A survey of 23,000 people in 29 countries suggests that Gen Z men hold more traditional views on gender roles than older generations, revealing a c...
Society : Gen Z : Statistc
ITB Berlin 2026: Regenerative hospitality takes centre stage

Daily Signals

ITB Berlin 2026: Regenerative hospitality takes centre stage

On the final day of ITB Berlin 2026, speakers highlighted regenerative hospitality as the next frontier for luxury travel, calling for a shift from...
Travel : Hospitality : Sustainability
Foresight Friday, Rose Coffey, senior foresight analyst

Daily Signals

Foresight Friday, Rose Coffey, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Fashion : Media : Interactive Runway
Stat: Luxury consumers set to boost wellness spending

Daily Signals

Stat: Luxury consumers set to boost wellness spending

According to The New Wellness Ecosystem report by Karla Otto and Phronesis Partners, 60% of luxury consumers in ...
Wellness : Luxury : Statistic
ITB Berlin 2026: Balancing ambient technology with off-grid experiences

Daily Signals

ITB Berlin 2026: Balancing ambient technology with off-grid experiences

Insights and event coverage from day two of ITB Berlin 2026. 
Travel : Itb Berlin : Hospitality
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN