Pink posse: Documentary fights gender stereotypes in skateboarding
Gnarly in Pink

Pink posse: Documentary fights gender stereotypes in skateboarding

Gnarly in Pink is a short documentary about a trio of skateboarding six-year-olds that are defying the stereotype of the male-dominated sport.

Gnarly in Pink - Featuring the Pink Helmet Posse

San Diego, New York – Gnarly in Pink is a short documentary about a trio of skateboarding six-year-olds that are defying the stereotype of the male-dominated sport.

The girl gang, the Pink Helmet Posse, consists of three friends living in Encinitas, near San Diego.

While they might be skateboarding in pink tutus and helmets, the girls represent a new breed of empowered princesses. They are encouraging others to join their tribe through a series of skateboarding tutorials published on their blog and a line of skateboarding clothes available from a dedicated online shop.

Discovered in 2013 by The New York Times, the girls were featured in a short documentary, Gnarly in Pink, which was filmed for the Op-Docs section. The aim was to highlight the issue of girls being under-represented in extreme sports.

‘While women’s visibility in skateboarding has gradually increased in recent years, the Pink Helmet Posse is an unusual sight. Of over 12m skateboarders in the US, fewer than a quarter are estimated to be female,’ write Kristelle Laroche and Ben Mullinkosson, directors of the documentary. ‘We hope this Op-Doc encourages more girls and young women to defy these odds.’

The Pink Helmet Posse represents a generation of girls brought up with strong female characters. To learn more about the shift, read our Tiny Tot Feminism microtrend.

Discover More Daily Signals
Why Dutch department store De Bijenkorf has opted for cinematic storytelling

Daily Signals

Why Dutch department store De Bijenkorf has opted for cinematic storytelling

Dutch department store De Bijenkorf has unveiled a festive brand campaign celebrating its 155-year legacy, leaning in to cinematic storytelling.
Retail : Advertising : Branding
Why MAC’s choice of Chappell Roan matters in a world of algorithmic sameness

Daily Signals

Why MAC’s choice of Chappell Roan matters in a world of algorithmic sameness

MAC Cosmetics has named Grammy‑winning singer‑songwriter Chappell Roan as its newest global brand ambassador, bringing one of music’s most visually...
Beauty : Cosmetics : Identity
Stat: US teens embrace AI chatbots and constant social media use in 2025

Daily Signals

Stat: US teens embrace AI chatbots and constant social media use in 2025

A new Pew Research Center survey highlights how US teenagers are deeply engaged with social media and AI chatbots.
Technology : Social Media : Youth
Whitechapel Gallery celebrates 125 years with a human-centric visual rebrand

Daily Signals

Whitechapel Gallery celebrates 125 years with a human-centric visual rebrand

East London arts institution Whitechapel Gallery is ushering in its 125th anniversary with a bold new visual identity designed by BBH Studios, unve...
Design : Breading : Human Centered Design
UK watchdog clamps down on vague sustainability claims in fashion ads

Daily Signals

UK watchdog clamps down on vague sustainability claims in fashion ads

The UK’s Advertising Standards Authority (ASA) has banned Google adverts from global fashion brands Lacoste, Nike and Superdry after ruling that th...
Sustainable : Fashion : Advertising
Stat: Kids ask for gaming gifts this festive period and want their parents to join them

Daily Signals

Stat: Kids ask for gaming gifts this festive period and want their parents to join them

New research from the Entertainment Software Association (ESA) suggests video games will dominate kids’ Christmas wish lists th...
Technology : Gaming : Youth
Ikea launches furniture and décor collection that frames play as a part of the entire home

Daily Signals

Ikea launches furniture and décor collection that frames play as a part of the entire home

At Miami Art Week, Ikea used its Open House Miami installation to frame play as an everyday design principle rather than a zone limited to children...
Design : Retail : Play
Foresight Friday: Emily Rhodes, creative lead

Daily Signals

Foresight Friday: Emily Rhodes, creative lead

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, creative lead Emily Rhode...
Design
Stat: UK anxiety about rapid cultural change accelerates

Daily Signals

Stat: UK anxiety about rapid cultural change accelerates

Public unease about the pace and direction of cultural change in the UK is intensifying, with new research revealing a sharp rise in perceptio...
Statistic : Society : Culture
Mantle borrows transplant-grade science for next-gen serum

Daily Signals

Mantle borrows transplant-grade science for next-gen serum

Swedish skincare brand Mantle is pushing medi-beauty into new territory with The Organ Essence, a serum that borrows its core actives from the pres...
Beauty : Science : Health
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN