BLESS x Table of Contents helmet BLESS x Table of Contents helmet
Bless x Table of Contents bike lock BLESS x Table of Contents bike lock
BLESS x Table of Contents bike lock BLESS x Table of Contents bike lock
BLESS x Table of Contents bike lock BLESS x Table of Contents bike lock

Blessed union: Collaboration creates fancy bike locks

27 : 03 : 2014 New Luxury Millennials : Millennials : Pedal Power

Portland – Bicycle accessories have been given a luxury makeover thanks to a collaboration between Portland retail platform Table of Contents and Berlin- and Paris-based design studio BLESS.

Table of Contents calls itself a publication, and releases new issues every season around a different theme and curates products that match that theme. The collaboration with BLESS is part of Table of Contents’ 2014 season, and features high-end bike locks, messenger bags and a helmet. The vibrantly coloured locks are wrapped in PVC cord and reflective wire to mask the plain metal. The pieces were hand-made in France, which may account for the prices – most cost more than your average bicycle, and the helmet is priced at $984 (€715, £590).

As bicycles become the preferred mode of transport for Millennials, more high-end versions are coming onto the market aimed at the more affluent. These bike accessories would appeal to the Emerging Luxury Millennials, who want to be eco-conscious but stylish while riding down the street. 

Discover More Daily Signals
Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Daily Signals

Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Unplugged, the digital detox brand behind off-grid cabins that lock away phones and reconnect guests with nature, has teamed up with comedian Munya...
Technology : Health And Wellness : Marketing
McDonald’s steals flavours from around the world

Daily Signals

McDonald’s steals flavours from around the world

McDonald’s has launched a limited-edition World Heist menu, bringing ‘stolen’ favourites from international markets to UK customers.
Food : Drink : McDonalds
Stat: AI accelerates discovery but not decisions, as shoppers still need to verify before buying

Daily Signals

Stat: AI accelerates discovery but not decisions, as shoppers still need to verify before buying

AI is becoming central to online shopping journeys, but most consumers still double-check its advice before making a purchase, according to new res...
Techonology : Retail : Artificial Intelligence
Dolmio gets saucy in bold World Pasta Day campaign

Daily Signals

Dolmio gets saucy in bold World Pasta Day campaign

To mark World Pasta Day, Dolmio has stripped things back in a cheeky new campaign by creative agency T&P.
Marketing : Advertising : Humour
Nike launches neuroscience-based footwear to boost athlete focus and presence

Daily Signals

Nike launches neuroscience-based footwear to boost athlete focus and presence

Nike has introduced Mind 001 and Mind 002, the first neuroscience-driven footwear designed to help athletes lock in their mindset pre- and post-com...
Sport : Fashion : Health
Stat: Listening to music beneficial to brain health and dementia prevention

Daily Signals

Stat: Listening to music beneficial to brain health and dementia prevention

Listening to music could be a simple yet powerful tool in protecting long-term brain health, according to new research from Monash University in Me...
Health & Wellness : Music : Statistic
Modem and Google DeepMind explore AI-driven design with Ross Lovegrove

Daily Signals

Modem and Google DeepMind explore AI-driven design with Ross Lovegrove

Design studio Modem, in collaboration with Google DeepMind and Studio Ross Lovegrove, has unveiled Seed 6143, an experimental project exploring hum...
Technology : Design : Aesthetics
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Health & Wellness : Biohacking : Events
Stat: Study finds social media use cuts reading and memory scores in adolescents

Daily Signals

Stat: Study finds social media use cuts reading and memory scores in adolescents

Children who frequently user social media achieve lower scores in reading, vocabulary and memory tests, according to a recently published study. 
Health And Wellness : Attention Economy : Statistic
Ikea campaign puts price tags at the heart of life’s big moments

Daily Signals

Ikea campaign puts price tags at the heart of life’s big moments

Ikea is turning its price tags into narrative cues for its latest campaign, developed by ad agency Åkestam Holst NoA for the brand’s new Wherever L...
Retail : Advertising : Branding
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN