SFW series addresses sex toys stigma

30.06.2017 Advertising : Branding : Digital
SFW by Jenna Josepher and Alexandra Papadopoulos, US. Photography by Jesse Untracht-Oakner SFW by Jenna Josepher and Alexandra Papadopoulos, US. Photography by Jesse Untracht-Oakner
SFW by Jenna Josepher and Alexandra Papadopoulos, US. Photography by Jesse Untracht-Oakner SFW by Jenna Josepher and Alexandra Papadopoulos, US. Photography by Jesse Untracht-Oakner
SFW by Jenna Josepher and Alexandra Papadopoulos, US. Photography by Jesse Untracht-Oakner SFW by Jenna Josepher and Alexandra Papadopoulos, US. Photography by Jesse Untracht-Oakner

New York – The images were created by Jenna Josepher, Alexandra Papadopoulos and photographer Jesse Untracht-Oakner.

With current imagery and advertisements for sex toys perceived as suggestive or discriminatory, SFW is a new series of images that aims to promote a progressive, inclusive and socially conscious approach.

‘We wanted to work within the boundaries of social media censorship, with the aim to create a visual language that people would find both aesthetically pleasurable and entertaining, regardless of personal identity,’ reads a statement from the project’s creators.

The series of images, entitled SFW, or Suitable For Work, consists of geometric colour-blocked compositions and GIFs described by the creators as ‘miniature landscapes’. To ensure the campaign would be as wide-reaching as possible, the GIFs were designed to bypass social media policies on sharing lewd imagery.

The Big Picture

  • Brands are continuing to approach erotica through bold, colourful and contemporary visuals, something we first noted in our Abstract-erotic design direction
  • For more on the brands that have pioneered new approaches to women’s sexuality, see our She Comes First microtrend
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