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With current imagery and advertisements for sex toys perceived as suggestive or discriminatory, SFW is a new series of images that aims to promote a progressive, inclusive and socially conscious approach.
‘We wanted to work within the boundaries of social media censorship, with the aim to create a visual language that people would find both aesthetically pleasurable and entertaining, regardless of personal identity,’ reads a statement from the project’s creators.
The series of images, entitled SFW, or Suitable For Work, consists of geometric colour-blocked compositions and GIFs described by the creators as ‘miniature landscapes’. To ensure the campaign would be as wide-reaching as possible, the GIFs were designed to bypass social media policies on sharing lewd imagery.