Preview: Intelligent Gaming

13.03.2017 Gaming : Ubisoft : Video Games
Firewatch video game

Global – Content creators are looking to different media as a way to contextualise and intellectualise video games.

  • According to SuperData, the global video games market generated revenues of £75bn ($91bn, €86bn) in 2016
  • Brands are exploring the potential of film and print to attract consumers to video games

Ahead of the release of Ubisoft’s Tom Clancy’s Ghost Recon: Wildlands game, the company released an accompanying feature-length documentary. According to Chris Stevenson, associate producer of the documentary, Wildlands is ‘a factual mirror on the fictional storyline that is depicted in the game’.

Content creators are increasingly looking to engage video game consumers and potential converts in a more tactile way. Forerunner is a print magazine that gives a voice to the people behind the scenes in the video game industry.

The Big Picture

To see how brands are using different forms of media to communicate the value of video games, read our Intelligent Gaming microtrend.