Identity crisis

24 : 02 : 2017 DELETE : Generation I : The Sharded Self

Montreal – DELETE is an interactive exhibition designed to teach 8–12-year-olds about the vulnerability of their personal data.

  • The experience forces children to consider the fate of information submitted online
  • After encountering four rooms, the audience has the option to delete the digital record of their experience
SELECT installation at DELETE by Iregular, Montreal. Photography by Giacomo Ferron SELECT installation at DELETE by Iregular, Montreal. Photography by Giacomo Ferron
EMERGE installation at DELETE by Iregular, Montreal. Photography by Giacomo Ferron EMERGE installation at DELETE by Iregular, Montreal. Photography by Giacomo Ferron
COLLECT installation at DELETE by Iregular, Montreal. Photography by Giacomo Ferron COLLECT installation at DELETE by Iregular, Montreal. Photography by Giacomo Ferron

Blending digital and physical experiences, the show, created by Daniel Iregui and Michel Lefebvre in collaboration with Youtheatre, begins and ends on the d.elete.co website. Children are first asked for a nickname and personal data. They are then presented with four rooms, each using light and sound to blur the lines between the real and the virtual.

The first room, COLLECT, immerses the audience in a waterfall of data, questioning the overwhelming amount of information processed every day. Acknowledging Generation I’s numerous social media profiles and inclination towards The Sharded Self, the next room, IDENTIFY, uses mirrors to multiply the audience's reflections, which are then manipulated to move independently. At the end of the installation the children can choose to delete the digital record of the experience from the microsite.

Iregui, founder and creative director of Iregular, told The Creators Project that the inspiration arose from our everyday relationships with smartphones. ‘We were talking to kids that were born with this technology, so for them that is how life works – you are in so many places at the same time and almost never present in the current moment.’

The Big Picture

By confronting children to examine the various realities they live in and traces of data they leave behind, brands can awaken a generation coming of age in the midst of The Sharded Self. For more insight on Generation I, read our macrotrend.

Discover More Daily Signals
Why LYMA is putting clinical evidence at the centre of skin longevity

Daily Signals

Why LYMA is putting clinical evidence at the centre of skin longevity

Aesthetic technology brand LYMA has unveiled its new campaign, The Science of Youth, combining clinical research with a fresh educational content s...
Beauty : Science : Longevity
Foresight Friday: Fiona Harkin, director of foresight

Daily Signals

Foresight Friday: Fiona Harkin, director of foresight

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, director of foresight Fio...
Human Behaviour : Globalisation : New World Order
Stat: Car sales still depend on human interaction

Daily Signals

Stat: Car sales still depend on human interaction

Despite a major push from automakers and third-party platforms, only 7% of car buyers in the US complete their purchase entirely online, according ...
Mobility : Retail : Statistic
Stat: Five minutes of daily exercise could help millions of people live longer

Daily Signals

Stat: Five minutes of daily exercise could help millions of people live longer

According to a study by the Norwegian School of Sport Sciences, an extra five minutes of daily exercise and 30 minutes less sitting could significa...
Health : Society : Statistic
Pentagram crafts human-centric identity to bring GEIUK gender data to life

Daily Signals

Pentagram crafts human-centric identity to bring GEIUK gender data to life

Independent design agency Pentagram has created a visual identity for GEIUK, the UK’s first tool to measure, map and monitor gender inequality at l...
Design : Data : Gender
Balenciaga signals deeper sport alignment with new range

Daily Signals

Balenciaga signals deeper sport alignment with new range

Luxury fashion house Balenciaga has partnered with the National Basketball Association (NBA) on an autumn 2026 capsule collection that brings baske...
Fashion : Luxury : Sport
Girlfans England puts female fans at the heart of football culture

Daily Signals

Girlfans England puts female fans at the heart of football culture

Built to challenge the sustained oversight of women in football fan media, Girlfans has launched its first national edition.
Sport : GIRLFANS : Football
Shoei’s AR-enabled helmets layer intelligence to enhance riding

Daily Signals

Shoei’s AR-enabled helmets layer intelligence to enhance riding

Japanese helmet maker Shoei has unveiled the world’s first motorcycle helmet to feature a fully integrated augmented reality head-up display (HUD),...
Mobility : Technology : Automotive
Stat: Stress-reducing benefits of exercise are stronger for women than men

Daily Signals

Stat: Stress-reducing benefits of exercise are stronger for women than men

Regular exercise is linked to lower daily stress among US adults, but the effect is significantly stronger for women than men, according to new dat...
Health And Wellness : Exercise : Statistic
DIY punk aesthetics rewrite Burma Burma’s non-alcoholic menu

Daily Signals

DIY punk aesthetics rewrite Burma Burma’s non-alcoholic menu

Burma Burma Restaurant is embracing punk aesthetics with a new spirit-free cocktail menu designed by Mumbai-based studio Naughty Naughty.
Design : Food And Drink : Hospitality
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN