A Voyage on the Planet by Chih Chui as part of Space to Breathe at Somerset House, London A Voyage on the Planet by Chih Chui as part of Space to Breathe at Somerset House, London
Breath Control by Beth Wright as part of Space to Breathe at Somerset House, London Breath Control by Beth Wright as part of Space to Breathe at Somerset House, London
Emily Godden & Audit Chaos, Rhizome 2.0 as part of Space to Breathe at Somerset House, London. Photography by Guido Mencari Emily Godden & Audit Chaos, Rhizome 2.0 as part of Space to Breathe at Somerset House, London. Photography by Guido Mencari
Energy Renaissance by CapeFarewell as part of Space to Breathe at Somerset House, London Energy Renaissance by CapeFarewell as part of Space to Breathe at Somerset House, London

Breath of fresh air

23 : 01 : 2017 Somerset House : Air Quality : Pollution

London – Space to Breathe is a series of creative events that aim to address the issue of air pollution.

Pollution is a key concern of citizens and lawmakers in cities around the world. According to the Space to Breathe press release, human lungs ‘inhale and exhale 23,000 times a day’, and each person requires ‘eight Sycamore trees’ worth of oxygen each year’. With London having already breached its annual air pollution, the health of the general population is increasingly under threat.

Space to Breathe comprises a series of performances, installations, talks and workshops that aim to examine the extent of the damage, and educate consumers about the changes they can make to improve air quality in the city.

An immersive virtual reality (VR) experience designed by Shrinking Space and Hammerhead will transport visitors to the Strand in London, a known pollution hotspot, and enable them to virtually transform the area into a greener space.

The Big Picture

Pollution levels are rising in cities such as Beijing and New Delhi, and consumers are looking for products that safeguard them and their families from toxic particulate matter. To find out more, read our Smog Life opinion.

Discover More Daily Signals
A daily recap from Web Summit 2025: Turning authenticity into action

Daily Signals

A daily recap from Web Summit 2025: Turning authenticity into action

Authenticity was the buzzword on day three of Web Summit 2025, as leaders from Loop, Fizz and OnlyFans revealed how community-led models are reshap...
Technology : Global Events : Web Summit 2025
Foresight Friday: Maria Blanco, project manager

Daily Signals

Foresight Friday: Maria Blanco, project manager

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Technology : Music : Culture
China’s push reconfigures the global EV manufacturing map

Daily Signals

China’s push reconfigures the global EV manufacturing map

Chinese electric vehicle (EV) and battery manufacturers invested more than £109bn ($143bn, €123bn) globally between 2014 and 2025 as they work to s...
Mobility : Technology : Infrastructure
A daily recap from Web Summit 2025: Resistance rising

Daily Signals

A daily recap from Web Summit 2025: Resistance rising

Day two of Web Summit 2025 was all about resistance and challenging the status quo.
Technology : Global Events : Resistance
The Future Laboratory unpacks Optimised Odysseys report at Breakfast Briefing

Daily Signals

The Future Laboratory unpacks Optimised Odysseys report at Breakfast Briefing

The Future Laboratory, alongside the team behind its trends intelligence platform LS:N Global, hosted its quarterly members-only Breakfast Briefing...
Breakfast Briefing : Global Events : Optimised Odysseys
Stat: One in three dating app users now swipe for career connections

Daily Signals

Stat: One in three dating app users now swipe for career connections

Dating apps are becoming unexpected networking tools. A new ResumeBuilder.com survey of 2,225 users finds that one in three people now use dating a...
Dating : Apps : Tinder
Hyrular launches surreal beauty that breaks the mould

Daily Signals

Hyrular launches surreal beauty that breaks the mould

Hyrular is a new luxury beauty brand bringing a surreal, sci-fi edge to make-up.
Beauty : Wellness : Cosmetics
A daily recap from Web Summit 2025: Circular and creator economies take centre stage

Daily Signals

A daily recap from Web Summit 2025: Circular and creator economies take centre stage

More than 70,000 attendees and 2,500 start-ups have gathered in Lisbon for Web Summit 2025, where circular innovation and the creator economy have ...
Global Events : Technology : Sustainability
Stat: Retailers warned of festive staffing crisis as 73% of employees plan to quit  

Daily Signals

Stat: Retailers warned of festive staffing crisis as 73% of employees plan to quit  

UK retailers could face a staffing crisis ahead of Black Friday and the Christmas rush, as new research from sharetech platform Vestd reveals that ...
Work States : Retail Staff Futures : Workplace
Nike and Palace build a new playground for London’s creative youth

Daily Signals

Nike and Palace build a new playground for London’s creative youth

Nike and Palace have joined forces to launch Manor Place, a free cultural and sporting hub in South London that brings skateboarding, football and ...
Sport : Community : Fashion
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN