San Francisco – Meal delivery service Habit combines DNA profiling with nutritional recommendations.
By measuring biomarkers in users’ DNA and blood, as well as compiling their body metrics and health goals, the food start-up’s Nutrition Intelligence Engine uses algorithms to create a bespoke nutrition plan according to an individual’s genetic make-up.
Users receive a home testing kit, which they are guided through with a specially developed app. Once a personalised diet type has been generated, the results are shared via a user-friendly dashboard written in simple, everyday language.
‘We’re at the beginning of a new era in nutrition – personalised nutrition, based on science, enabled by big data and computational mathematics that will change the way we eat for ever,’ Leroy Hood, co-founder of the Institute for Systems Biology and Habit science adviser, told Ingredients Network.