Majority rules

The digital platform is highlighting the visual under-representation that plus-size women suffer both in the media and in fashion by altering the editorial content across all of its channels, including social media and video content.

Refinery29 is pledging to tackle the negativity that is often associated with images of plus-size women, who are subjected to labels such as ‘lazy’ and ‘sloppy’. The initiative is a springboard for a wider campaign to change attitudes towards models who are size 14 and above by promoting the inclusion of plus-sized models within our mainstream visual vocabulary.

‘This campaign is not about creating a stand-alone moment or a separate content strategy for plus-size women exclusively. It’s about eliminating the walls that separate women or make them feel excluded,’ says Christene Barberich, global editor-in-chief and co-founder of Refinery29.