Meet your makers

21 : 09 : 2016 Burberry : See Now Buy Now : Festival

London – Burberry has marked the launch of its first see-now-buy-now collection with a festival of craftsmanship.

  • The Makers House exhibition is open to the public and runs until 27 September 2016
  • The event is a celebration of Britain’s finest craftspeople
Makers House, Burberry
Makers House, Burberry
Makers House, Burberry
Makers House, Burberry
Makers House, Burberry

The September Collection, Burberry CEO Christopher Bailey’s first in-season collection, is inspired by Virginia Wolf’s gender-fluid novel Orlando, and was unveiled during a combined men’s and women’s runway show during London Fashion Week.

Makers House is a physical manifestation of the inspiration behind the collection. For one week, the two-floor space, designed in collaboration with luxury homeware and lifestyle store The New Craftsmen, is home to a selection of artists, designers and creators, who will demonstrate their skills through a series of immersive events. Visitors can learn about historic craft pastimes such as passementerie, patchwork quilting, military embellishment, silk screen painting and bookbinding, alongside more modern techniques that reference the collection.

All of the garments from the runway collection are available to view on the second floor for customers with a see-now-buy-now mindset.

The Big Picture

Luxury brands are creating educational and emotional experiences that offer a more immediate path to purchase for consumers. To find out more, read our Brand Educators macrotrend.

Discover More Daily Signals
Snooz launches a night-time ice cream with sleep-friendly twist

Daily Signals

Snooz launches a night-time ice cream with sleep-friendly twist

Snooz, an ice cream brand formulated for evening indulgence, has launched with a suitably dreamy identity by How&How.
Food : Ice Cream : Functional Foods
Foresight Friday: Ayesha Evans, marketing assistant

Daily Signals

Foresight Friday: Ayesha Evans, marketing assistant

 Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, marketing assistant...
Design : London Fashion Week : Global Events
Stat:  What makes a nation proud of its country?

Daily Signals

Stat: What makes a nation proud of its country?

Pew Research Center has conducted a study of more than 30,000 adults in 25 countries to find out what makes citizens proud of their nation.
Culture : Pariotism : Statistic
Great Western Railway revives legend-led travel storytelling

Daily Signals

Great Western Railway revives legend-led travel storytelling

British train company Great Western Railway (GWR) has launched a new chapter of its long-running Famous Five campaign, drawing on myths and legends...
Travel : Marketing : Brand Heritage
Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Daily Signals

Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Peanut and Tommee Tippee have launched a global campaign to add the term ‘matrescence’ to dictionaries, arguing that the transition into motherhoo...
Health : Motherhood : Matrescence
Stat: British retail faces generational divide

Daily Signals

Stat: British retail faces generational divide

Some 40% of Gen Z in the UK say they have never bought from a bricks-and-mortar store, according to new research from Adobe Express.
Retail : Generations : Statistic
Niod’s anti-facial disrupts beauty’s clean narrative

Daily Signals

Niod’s anti-facial disrupts beauty’s clean narrative

Deciem’s science-led skincare brand Niod has launched a new campaign video subverting the polished conventions of beauty marketing by replacing ser...
Beauty : Advertising : Environment
Singapore moves to regulate blind boxes over gambling risks

Daily Signals

Singapore moves to regulate blind boxes over gambling risks

Singapore is set to become the first market to require blind box products to disclose the probability of obtaining specific items, as authorities a...
Retail : Toys : Blind Boxes
Stat: ‘My employer’ emerges as the most trusted institution

Daily Signals

Stat: ‘My employer’ emerges as the most trusted institution

The 2026 Edelman Trust Barometer, based on a survey of nearly 34,000 respondents across 28 countries, shows insularity reshaping how people re...
Work : Trust : Employers
The Salvation Army launches world’s first digital thrift store on Roblox

Daily Signals

The Salvation Army launches world’s first digital thrift store on Roblox

The Salvation Army is extending its resale model into gaming with the launch of Thrift Score, translating the charity’s bricks-and-mortar thrift fo...
Fashion : Retail : Digital
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN