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London – Nutritionally complete food brand Huel will be among our group of Disruptors at the forthcoming Global Futures Forum.
In choosing who would be a part of our Global Futures Forum, we had to define disruption. For us, it is about those whose ideas might now seem small – think Airbnb's first iteration, which was focused on enabling people to rent air mattresses in other people's homes – but like a pebble thrown in the pond, have the potential to create seismic ripple effects.
Huel is one such company, with an approach that sees food for what it is. Other than a pleasurable sensory experience, food at its core is a source of fuel. Many people who eat regular food tend to miss out on vital nutrients, despite an attempt at a balanced diet. Huel offers everything the human body needs in simple, powdered form.
For more details on the Global Futures Forum and a full itinerary of the keynote speeches, insight presentations and strategic workshops available to attendees, visit the Global Futures Forum site.