Local Heroes, Edinburgh Local Heroes, Edinburgh
Local Heroes, Edinburgh Local Heroes, Edinburgh
Local Heroes, Edinburgh Local Heroes, Edinburgh
Local Heroes, Edinburgh Local Heroes, Edinburgh
Local Heroes, Edinburgh Local Heroes, Edinburgh

Thanks for the memories

10 : 08 : 2016 Edinburgh : Souvenir : New Bricolage Consumer

Edinburgh – A pop-up exhibition at Edinburgh Airport challenges Scotland’s top designers to reimagine the souvenir.

  • The exhibition is part of Scotland’s Year of Innovation, Architecture and Design
  • Due to its aiport location, the exhibition will be exposed to more than 1m passengers during its August run

Local Heroes features a range of specially commissioned objects created by Scottish designers from across the product, fashion, graphic and textile design disciplines. Each designer was asked to produce a travel-themed object that acts as an ad for Scotland’s creative industries and offers a contemporary riff on the souvenir concept.

The contributions, which are all available to buy, include fashion designer Karen Mabon’s Rain Dance umbrella, a one-shouldered swimsuit by Rebecca Torres and a travel blanket by Hilary Grant that blends Nordic and Scottish knitting patterns.

‘For many passengers, Local Heroes will be their first impression of Scotland and will also form part of a fond farewell,’ curator Dr Stacey Hunter said in a statement. ‘Design is one of the most accessible expressions of 21st-century creativity and I am so excited that we can present a snapshot of Scotland’s colourful and confident design scene at such a unique location.’

The Big Picture

Initiatives such as Local Heroes and USIO Design Project are catering for the demand for products that are linked to specific places and communities. Read our New Bricolage Living macrotrend to find out more.

Discover More Daily Signals
Sprite refreshes brand identity through sound

Daily Signals

Sprite refreshes brand identity through sound

Carbonated soft drink Sprite has launched It’s That Fresh, a new global platform rolling out across 180 markets that unites refreshed visual and so...
Drink : Branding : Sound
How Freaks of Nature is turning electrolytes into ingestible skincare

Daily Signals

How Freaks of Nature is turning electrolytes into ingestible skincare

Clean performance brand Freaks of Nature is expanding the boundaries of hydration with the launch of Skin Support Electrolyte, a 0g sugar daily pow...
Health And Wellness : Skincare : Beauty
Stat: APAC wage growth outpaces that in Europe

Daily Signals

Stat: APAC wage growth outpaces that in Europe

Wage growth is diverging globally, with Asia-Pacific emerging as the clear frontrunner.
APAC : Economy : Statistic
British Airways turns safety briefing into cultural escape

Daily Signals

British Airways turns safety briefing into cultural escape

British Airways is reframing the role of travel with a new campaign that positions flying as a psychological reset.
Travel And Hospitality : Marketing : Souljourns
Polymarket’s Situation Room brings fintech into the social sphere

Daily Signals

Polymarket’s Situation Room brings fintech into the social sphere

Crypto prediction platform Polymarket is merging finance and spectacle offline with a Washington DC pop-up bar, underlining the growing convergence...
Polymarket : Prediction Market : Cultural Capital
Stat: Retailers rethink loyalty as consumers shop smarter

Daily Signals

Stat: Retailers rethink loyalty as consumers shop smarter

Retailers are rethinking loyalty as competition intensifies and AI reshapes how consumers shop.
Retail : Loyalty : Statistic
Channel 4 captures the raw energy of women’s football in new campaign

Daily Signals

Channel 4 captures the raw energy of women’s football in new campaign

Channel 4 has launched Pure Football, a mixed media campaign celebrating its coverage of the Adobe Women’s FA Cup, placing authenticity and fan cul...
Marketing : Channel 4 : Womens Sport
What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Daily Signals

What Remedy Place’s NAD+ pen reveals about the future of longevity treatments

Social wellness club Remedy Place is bringing clinical wellness into the home with a new NAD+ Smart Pen, developed in partnership with UK-based NAD...
Wellness : Longevity : Health
Stat: How happiness is reshaping policymaking priorities

Daily Signals

Stat: How happiness is reshaping policymaking priorities

The 2026 World Happiness Report reinforces wellbeing as a critical measure of progress, drawing on nationally representative data from ne...
Social Media : Gen Z : Statistic
Huggies puts its product claims to the ultimate stress test

Daily Signals

Huggies puts its product claims to the ultimate stress test

Nappy brand Huggies’ latest campaign, Expensive Sh*t’, sees 18 babies wearing Huggies Little Snugglers on luxury goods worth £373,000 ($500,000, €4...
Advertising : Humour : Parenting
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN