Beyond the Map by Google, Rio Beyond the Map by Google, Rio
Beyond the Map by Google, Rio Beyond the Map by Google, Rio
Beyond the Map by Google, Rio Beyond the Map by Google, Rio
Beyond the Map by Google, Rio Beyond the Map by Google, Rio
Beyond the Map by Google, Rio Beyond the Map by Google, Rio

On the map

10 : 08 : 2016 Google Maps : 2016 Olympic Games : Placemaking

Rio – Google has produced an interactive map of Rio’s favelas to celebrate the launch of Google Arts and Culture.

  • Beyond the Map enables users to explore 360-degree panoramas of Rio de Janiero’s favelas
  • The favelas are excluded from official maps due to their high levels of crime and notoriety

Beyond the Map places viewers on the back of a motorcycle travelling through Rio de Janeiro that stops at key tourist destinations. Viewers can look around and click on landmarks and photo icons to hear stories from locals, learn more about areas and view images. Viewers can also click through to watch interviews on YouTube.

When the interactive tour reaches the favelas, digital tourists are given a glimpse of the thriving culture present there.

‘Most people only know the favelas through the news – crime, poverty, violence. But that is only a small part of the story,’ says the narrator. ‘The favelas are not simply a place, they are a people.’

The project took two years to create and celebrates the launch of Google Arts and Culture, which enables internet users to explore cultural institutions and art collections from around the world.

The Big Picture :

Google’s Beyond The Map project is another example of how brands are creating a sense of place. Download our free Placemaking Summit Report 2016 to learn why physical space is increasingly important in the digital age.

Discover More Daily Signals
Café Bustelo turns coffee cans into game day tattoo kits

Daily Signals

Café Bustelo turns coffee cans into game day tattoo kits

Latin-inspired coffee brand Café Bustelo has launched Game Face, a limited-edition campaign celebrating sport, national pride and self-expression.
Fandom : Sport : Design
Miista and Lost Property highlight the rise of Modern Salons

Daily Signals

Miista and Lost Property highlight the rise of Modern Salons

In London, footwear brand Miista has partnered with lecture series Lost Property to host an evening of presentations exploring the theme of The Sil...
Fashion : Live Events : Society
Stat: Confidence in university degrees hits record low as value debate deepens

Daily Signals

Stat: Confidence in university degrees hits record low as value debate deepens

An inquiry into England’s student loan system begins on Tuesday (2 June) amid rising doubts over the value of university degrees, as a new British ...
Education : University : Value
Casetify and Tamagotchi bring the Kidult Craze to tech accessories

Daily Signals

Casetify and Tamagotchi bring the Kidult Craze to tech accessories

Casetify has partnered with Tamagotchi on a global accessories collection that repositions the nostalgic digital pet as both a collectible and a li...
Technology : Nostalgia : Kidult
Audible re-imagines retail as immersive audio discovery space

Daily Signals

Audible re-imagines retail as immersive audio discovery space

Audible has opened Audible Story House, a permanent public space in New York dedicated to audio storytelling.
Music : Sound : Audio Books
Stat: Americans report decline in everyday fun

Daily Signals

Stat: Americans report decline in everyday fun

Nearly half (48%) of Americans feel their lives lack fun, according to a new survey of 5,000 adults conducted by Talker Research and commissioned b...
Wellbeing : Fun : Statistic
Diesel and Tinder champion LGBTQIA+ visibility in Pride campaign

Daily Signals

Diesel and Tinder champion LGBTQIA+ visibility in Pride campaign

Fashion brand Diesel and dating app Tinder have partnered on For Successful Loving, a Pride 2026 campaign and capsule collection championing LGBTQI...
Fashion : Branding : Marketing
Four Seasons unveils new private jet experiences for 2028

Daily Signals

Four Seasons unveils new private jet experiences for 2028

Four Seasons has revealed a series of Private Jet Experience itineraries for 2028, designed around upcoming hotel openings and immersive travel exp...
Travel : Hospitality : Luxury
Stat: Why authenticity is the core feature of resale

Daily Signals

Stat: Why authenticity is the core feature of resale

The Intellectual Property Office (IPO) has launched a guide to help people avoid counterfeit goods sold on resale platforms. The initiative forms p...
Secondary Market : Resale : Dupe Economy
Why Columbia’s HikeFest is making healthy hedonism the new wellness

Daily Signals

Why Columbia’s HikeFest is making healthy hedonism the new wellness

Sportswear brand Columbia’s annual HikeFest returned to the Peak District this month, now in its third year as part of the brand's Columbia Hike So...
Daily Signals : 29.05.2026 : Sports
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN