Preview: Beauty Mavericks

Preview: Beauty Mavericks

Global – Beauty Mavericks have gone their own way, creating their own products and services to cater for their specific beauty needs.

Article/19644 #1
LS:N Global case study Eleanor Barkes. Film and photography by James Maiki

Global – As an industry, beauty has taken small steps towards inclusivity in the past couple of years, but there are those who remain on the periphery of the mainstream.

  • In 2015, Marc Jacobs launched Re(marc)able, a new range of foundation with 22 shades, only three of which were for darker-skinned women
  • ‘It’s not a black and white issue,’ says Jihan Forbes, associate editor at Yahoo! Style. ‘Women of various races and ethnicities come in deep skin tones. They exist, have money and want to spend it on a proper foundation’

Introducing our latest tribe, the Beauty Mavericks, who have gone their own way, creating products and services to cater for when they have been ignored by the sector.

The Beauty Mavericks don't let the tunnel vision of the industry stop them from defining their own version of beauty. When Ofunne Amaka, 26, couldn't find the right shade of foundation at the drugstore, she created an app, Cocoa Swatches, for make-up colour swatches. Fashion student Patrick McDowell, 20, uses art supplies to create his graphic make-up looks because he feels uncomfortable with the feminine vision of beauty at most make-up counters. And Eleanor Barkes, 34, had to create her own products to cater for her natural hair texture in a landscape in which relaxers are still the norm.

The Big Picture

For more on why the industry needs to stop ignoring these Beauty Mavericks and others like them, see our latest tribe report.

Discover More News
Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

News

Iris van Herpen unveils Sympoiesis at Paris Haute Couture Week

At Paris Haute Couture Week, Iris van Herpen unveiled Sympoiesis, a collection steeped in material innovation.
Couture : Fashion : Bioluminescent Algae
Foresight Friday: Dan Hastings, deputy foresight editor

News

Foresight Friday: Dan Hastings, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about.
Fashion : Luxury : Pop Culture & Media
Stat: Global spending on leisure travel will triple by 2040

News

Stat: Global spending on leisure travel will triple by 2040

A new report by Boston Consulting Group reveals that the global leisure travel market is set to triple in value, growing from £3.51 trillion ($4.25...
Travel : Hospitality : Tourism
Tripadvisor rebranding elevates travellers’ voices

News

Tripadvisor rebranding elevates travellers’ voices

Tripadvisor has unveiled a major rebranding led by creative studio Koto, marking its evolution from a pioneering travel guide into a global booking...
Travel : Hospitality : Design
Atlanta’s first women’s sports bar Jolene Jolene redefines the game

News

Atlanta’s first women’s sports bar Jolene Jolene redefines the game

Jolene Jolene, Atlanta’s first-ever women’s sports bar, is proof that interest in women’s sports is reshaping the traditionally male-dominated spor...
Hospitality : Sports : Leisure
Stat: Gen Z aren’t quitting alcohol after all

News

Stat: Gen Z aren’t quitting alcohol after all

New research challenges the narrative that Gen Z are the sober generation.
Statistic : Generation Z : Alcohol
Pattern Beauty brings authenticity and curl culture to tv with first-ever commercial

News

Pattern Beauty brings authenticity and curl culture to tv with first-ever commercial

Tracee Ellis Ross has launched Pattern Beauty’s first ever tv commercial, a 60-second spot that blends humour, nostalgia and a celebration of textu...
Haircare : Pattern Beauty : Beauty
The Messenger bot quietly transforming women’s safety in Jordan

News

The Messenger bot quietly transforming women’s safety in Jordan

A discreet digital tool is offering life-saving support to vulnerable women in Jordan.
Artifical Intelligence : Technology : Women's Safety
Stat: Study finds TikTok is reshaping luxury discovery

News

Stat: Study finds TikTok is reshaping luxury discovery

A new study in the US, the UK, France and Italy, commissioned by TikTok, reveals a structural shift in how consumers discover luxury, inc...
Statistic : TikTok : Luxury
BMW rebrands motorcycling as digital detox

News

BMW rebrands motorcycling as digital detox

BMW Motorrad and its UAE dealership AGMC have launched Throttle Therapy, a series of 10-second videos positioning motorcycling as a form of digital...
Health & Wellness : Advertising : Digital Detox
You have 0 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN