Getting to know you

Built for speed, Eatsa invites customers to place their order via a touchscreen and collect it from a cubbyhole delivery point.

To make the experience as seamless as possible, all food orders are monitored to build up a taste profile for each user.

With this data, Eatsa can re-order or modify a customer’s last dish and recommend ingredients or garnishes they are likely to enjoy.

‘People may end up seeing choices that are unique to them,’ says co-founder Scott Drummond. ‘We’ll get to know you, and when you come back, we’ll offer you some different items that you wouldn’t have expected, based on your preferred combinations.’

The Big Picture: Brands must give consumers a compelling reason to part with their data. Find out more with our Personal Information Economy Trend Tracker.