Big Ideas

The ideas and innovations that hint at the future of the consumer landscape

Samsung Sublimity

Big Ideas

Samsung Sublimity

Samsung is sending one lucky Scandinavian to a Tibetan monastery to watch television for 100 days.
Samsung : The New Sublimity : DDB Stockholm
Lighting the way

Big Ideas

Lighting the way

Global – The humble LED lightbulb could hold the future to a ubiquitous and more secure internet, says li-fi technology pioneer pureLiFi.
PureLiFi : Light Fidelity : Connectivity
London Design Festival 2015: Top 10

Big Ideas

London Design Festival 2015: Top 10

Ambient installations may have stolen the limelight at this year’s festival, but a host of exhibitions that advanced a critical and environmentally...
London Design Festival 2015 : Eataipei : Aram Gallery
Flexible hours

Big Ideas

Flexible hours

US – Amazon is recruiting ordinary citizens to deliver packages for its ambitious Amazon Prime Now service.
Amazon Flex : Drivers : Freelancers
Next level

Big Ideas

Next level

UK – Cyphinx is a new online gaming platform designed to prepare the next generation of programmers for a career in cybersecurity.
Cyphinx : Cybersecurity : Recruitment
Luxury conversation

Big Ideas

Luxury conversation

Global – Luxury fashion brands are losing their voice online, according to social media analysts Brandwatch.
BrandWatch : Social Media : Luxury Fashion Brands
Drive a bargain

Big Ideas

Drive a bargain

New York – General Motors has launched its own car-sharing service targeted at the residents of an apartment building in Manhattan.
General Motors : Let's Drive NYC : Car Sharing
Change on the menu

Big Ideas

Change on the menu

Global – The United Nations has shown it has the stomach for sustainable thinking by serving guests a lunch made from discarded foodstuffs.
United Nations : UN : Headquarters
Another blow for ads

Big Ideas

Another blow for ads

Caribbean – As the war over net neutrality heats up, mobile network provider Digicel has started blocking online adverts.
Shine Technologies : Digicel : Ad-blocking
Bloggers’ blight

Big Ideas

Bloggers’ blight

Global – The age of the celebrity blogger may be coming to an end, says digital media company SheKnows Media.
Bloggers : SheKnows Media : Celebrity Endorsements
All in the service

Big Ideas

All in the service

US – Service is a new online platform that acts as a neutral third party between brand and consumer to ensure high levels of customer service.
Customer Service : Complaints : Reputation
Hashtag ban

Big Ideas

Hashtag ban

US – In its most recent update, photo-sharing app Storehouse has removed followers, hashtags and its social feed.
Insta-real : Social Media : Instagram
Scenic route

Big Ideas

Scenic route

New York – Airbnb has joined forces with Google Maps to help people find the road less travelled.
Airbnb : Hosted Walks : Google Maps
London Design Festival 2015: Review

Big Ideas

London Design Festival 2015: Review

This year’s London Design Festival saw many exhibitors scaling down. Yet, despite its smaller scope, the festival succeeded in highlighting new a...
V&A Museum : Faye Toogood : Sustainable Design
Superfood futures

Big Ideas

Superfood futures

Global – Peruvian lucuma is the next superfood poised to take the Western world by storm.
Lucuma : Mintel : Superfood
Laser razor

Big Ideas

Laser razor

Global – Skarp is a technology start-up designed to revolutionise the way millions of people shave.
Skarp : Razor Blades : Grooming Products
Time for a coffee

Big Ideas

Time for a coffee

US – Starbucks has launched an updated version of its mobile app, enabling customers to order ahead and skip long queues.
Starbucks : Dan Beranek : Line Anxiety
Broader horizons

Big Ideas

Broader horizons

Global – Short-stay home rental site Airbnb has acquired travel hack tool Vamo.
Airbnb : Vamo : Journey
A promise kept

Big Ideas

A promise kept

Global – McDonald’s has rallied some of the world’s biggest brands to help raise money for the migrant aid crisis.
United Nations : World Food Programme : McDonald's
Free-rein fashion

Big Ideas

Free-rein fashion

New York – Department store Bergdorf Goodman is giving brands free rein to design their own spaces in its renovated luxury lifestyle space on the s...
Bergdorf Goodman : The Modernist Floor : Luxury Retail
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