Big Ideas

The ideas and innovations that hint at the future of the consumer landscape

Breathless in Beijing

Big Ideas

Breathless in Beijing

China – The health risks of airborne pollution are driving increased sales of air purifiers among Chinese consumers.
Air Pollution : China : Air Purifiers
Cheap and cheerful

Big Ideas

Cheap and cheerful

US – Supermarket chain Whole Foods Market has announced the location of its first 365 by Whole Foods Market store, which will offer low prices on n...
365 By Whole Foods Market : Everyday Value : Food
Neighbourhood match

Big Ideas

Neighbourhood match

Global – Airbnb’s new booking app is designed to inspire people to connect more deeply with their holiday destination.
Airbnb : Brian Chesky : Glocalisation
Worth a thousand words

Big Ideas

Worth a thousand words

US – Microsoft has developed a visual storytelling system that uses artificial intelligence to describe the content of images.
Microsoft : Margaret Mitchell : Artificial Intelligence
Learning by breaking

Big Ideas

Learning by breaking

Global – Game developer Mojang is launching a new version of Minecraft especially for schools.
Minecraft: Education Edition : Mojang : EdTech
Unglue yourself

Big Ideas

Unglue yourself

UK – Glued is an app that gamifies digital downtime for the family.
Device Addiction : Digital Detox : New Sublimity
Watch and learn

Big Ideas

Watch and learn

UK – The BBC has launched iPlayer Kids, a new app available to download on tablets and smartphones.
BBC : Gen Viz : ​iPlayer Kids
WRC 2016: New mindsets

Big Ideas

WRC 2016: New mindsets

Dubai – Data is a currency, but only for certain consumers, according to a new study by marketing and loyalty analytics company Aimia  and Co...
Aimia : Ad-blocker Market : Global Loyalty Lens
Dressed by data

Big Ideas

Dressed by data

Stockholm – New fashion brand Ivyrevel uses algorithms and data analysis to create designs that are tailored to its customers.
Ivyrevel : Stockholm : Artificial Intelligence
WRC 2016: Shopper discontent

Big Ideas

WRC 2016: Shopper discontent

Dubai – Retailers across the globe are failing to meet consumer expectations, according to a new study by IBM.
IBM : The Explorium : Global Customer Experience
Workplace staples

Big Ideas

Workplace staples

Boston – In Workbar’s collaboration with office suppliers Staples co-working enters the big-box retail environment.
Staples : US : Workplace Futures
Hail BMW

Big Ideas

Hail BMW

Seattle – BMW is set to be the first motor manufacturer to offer a car-booking service to rival Uber.
BMW : ReachNow : Seattle
Specialist takeover

Big Ideas

Specialist takeover

Stamford, US – A new report by Consumer Edge Research shows that traditional beauty retailers are losing market share to specialist chains and e-co...
Speciality Retail : Sephora : Ulta
Kiddie cuisine

Big Ideas

Kiddie cuisine

New York – Nibble & Squeak gives parents with toddlers access to the city’s more exclusive restaurants. 
Parenting : Dining Out : New York
Guardian Media Summit 2016: Review

Big Ideas

Guardian Media Summit 2016: Review

The publishing industry is championing creative intuition and long-term brand-building to connect with consumers on a deeper level.
Guardian Media Summit : Ad-blocking : Audiences
Style stream

Big Ideas

Style stream

Global – Amazon has launched a free-to-view daily live show covering fashion and beauty.
Amazon : Style Code Live : Fashion Retail
Staying power

Big Ideas

Staying power

Paris – French hotel group Accor has bought sharing economy house rental company OneFineStay for £117m.
Onefinestay : Accor : Sebel
In the Zone

Big Ideas

In the Zone

North America – Zone by adidas is a heart rate monitor that uses the Cloud to share a student’s personal fitness data with teachers.
Adidas : The Optimised Self : ZONE
Cosmoprof Worldwide Bologna 2016: Part 2

Big Ideas

Cosmoprof Worldwide Bologna 2016: Part 2

From ancient ingredients to DNA solutions, discover the breakthrough brands to watch and the latest innovations in skincare, colour cosmetics and h...
Cosmoprof : Skincare : Ayurveda
Chat away

Big Ideas

Chat away

Canada – Messaging app Kik is inviting brands to create their own chat bots in order to interact with users on its platform.
Generation D : Kik : Messenger
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