Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Big Ideas

Off the ground

Global – The in-flight tv screen could soon become a thing of the past as more airlines introduce their own wifi networks.

Big Ideas

Save it

US – Off-price retail is here to stay and the industry is set to grow, according to the latest figures from Mintel.

Mintel : Retail : Off-price

Big Ideas

Bank anywhere

Europe – Mobile bank start-up Number26 has launched an app that turns retail spaces into banks.

Number26 : Banking : Fin Tech

Markets

Halal beauty

Halal cosmetics is a fast-growing market in the beauty industry and is set to become a dominant sector over the coming decade.

Multicultural Beauty : Halal : Beauty

Big Ideas

Borderless browsing

US – Luxury e-commerce site Orchard Mile has ended the use of tastemakers, leaving customers with the freedom to choose for themselves.

Orchard Mile : Browsing : Designers

Big Ideas

Spoken word

US – Starling is a wearable device for babies that helps parents monitor their child’s language development.

Starling : VersaMe : Ed Tech

Big Ideas

Sparks can fly

UK – Supermarket chain Marks & Spencer today launched its new loyalty scheme, Sparks, which rewards its most frequent customers with exclusive cont...

M&S : Sparks : Members Club

Big Ideas

Jewels of China

China – Jewelllers Tiffany & Co. is celebrating female empowerment and personal fulfilment in its latest advertising campaign.

Tiffany : Wieden And Kennedy : Wieden+Kennedy Shanghai

Big Ideas

Frieze London 2015: Top 10

The influence of digital technology on culture was a prominent theme at Frieze London 2015, the first under Victoria Siddall’s stewardship. Post-pr...

Frieze Art Fair 2015 : Art : London

Big Ideas

Luxury’s tipping point

Global – Online sales of luxury goods are set to triple in the next decade, according to consulting firm McKinsey.

McKinsey : Luxury : Consumer Behaviour

Big Ideas

WIRED 2015 Show Review

With more than 50 speakers in just two days, the WIRED 2015 show touched on topics as diverse as start-ups with a social impact to the secret behin...

Carlo Ratti : Exo Protein : Interfaces

Big Ideas

The importance of trust

Global – Amazon has filed a lawsuit against 1,114 people for posting fake reviews on its website.

Amazon : Fiverr : Reputation Economy

Big Ideas

Fowl play

Australia – A chicken has become an unlikely Twitter star, proving that there are no rules when it comes to social media strategy.

Chicken Treat : Fast Food : Twitter

Big Ideas

Emotional response

Global – Facebook Reactions spells a new era for the like button and could prove a powerful new tool for retailers.

Facebook Reactions : Empathy : Analytics

Big Ideas

Listen to this

Global – Burberry is the first major retailer to have its own Apple Music channel.

Burberry : Apple Music : Content Curation

Big Ideas

Black beauty

US – Black beauty publication Essence has launched its own subscription Beauty Box specifically for black women.

Essence : BeautyBox : Michelle Ebanks

Big Ideas

Please be seated

Sweden – McDonald’s has teamed up with restaurant-booking app Bookatable to offer customers a more refined dining experience.

McDonald's : Bookatable : Jeff Jackett

Big Ideas

Barriers to entry

UK – Accomable is a travel planning website built for an underserved demographic, people with special needs.

Accomable : Short Stay Home Rental : Disabilities

Big Ideas

Crack the code

Global – Kibo enables users to conceal secret messages behind seemingly innocuous texts.

Kibo : Messaging : Encryption

Big Ideas

Algae food

Global – The algae-based food market looks set to thrive, as more companies begin to harness the potential of this nutrient-rich foodstuff.

Solazyme : Roquette : Algae

You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.

BECOME A MEMBER