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Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.
Markets
Gen Z in Kenya
From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.
Markets
Sacred Sojourns
Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.
Big Ideas
SXSW 2025: Reclamation Versus Resistance
SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.
Markets
Gen Z in Indonesia
With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.
Markets
The Sexuwellness Men’s Market
Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.
Markets
South Africa Market
South Africans are young, they’re flocking to the cities and they love designer labels.
South Africa
:
IMF
:
The Economist
Big Ideas
Chinese consumers are tuning out television
Chinese consumers are tuning out television
Television
:
IResearch Consulting Group
:
Video-sharing
Big Ideas
Design Miami/ Basel Review
A record number of visitors came to Basel this June, where the Design Miami/ fair saw an exciting and eclectic influx of contemporary work.
Luxury
:
Naturoscopie
:
Tom Foulsham
Big Ideas
Asian demand for Mulberry creates 300 UK jobs
Asian demand for Mulberry creates 300 UK jobs
Mulberry
:
Somerset
:
Factory
Big Ideas
Accessories brand head over heels with Instagram
Accessories brand head over heels with Instagram
Rebecca Minkoff
:
Instagram
:
New York Fashion Week
Big Ideas
Kurrenci offers new money for the internet
Kurrenci offers new money for the internet
MoneyGram
:
Kurrenci
:
Money
Big Ideas
Chinese flock to Dubai for luxury experience
Chinese flock to Dubai for luxury experience
Chinese
:
Emirates
:
Spending
Big Ideas
Microsoft unveils next step in seamless media
Microsoft unveils next step in seamless media
Microsoft
:
Apps
:
Frictionless
Big Ideas
Savvy Chinese tourists research and book online
Savvy Chinese tourists research and book online
China
:
Affluents
:
Online
Big Ideas
Mobile becoming first choice for online access
Mobile becoming first choice for online access
Mobile
:
Devices
:
M-commerce
Big Ideas
Free apps boost consumer spending on video games
Free apps boost consumer spending on video games
Gaming
:
Fan Studio
:
App
Big Ideas
New focus on experience among luxury consumers
New focus on experience among luxury consumers
China
:
Experiential Luxury
:
Luxury Goods
Big Ideas
Twitter takes a leap forward with hashtag pages
Twitter takes a leap forward with hashtag pages
Twitter
:
Hashtag
:
Advertising
Big Ideas
Young consumers continually switch digital media
Young consumers continually switch digital media
Mobile
:
Digital Immigrants
:
Innerscope Research
Markets
China Travel & Hospitality Market
China’s affluent and expanding urban middle class is replacing package tours with luxury hotels as it redefines the global travel market with its p...
China
:
China Tourism Academy
:
France
Big Ideas
Italian companies to bring more women on board
Italian companies to bring more women on board
Women
:
CEOs
:
Fortune 100
Big Ideas
Video chat given fresh Airtime on Facebook
Video chat given fresh Airtime on Facebook
Facebook
:
Airtime
:
Social Network
Big Ideas
S-commerce set to be a retail force by 2021
S-commerce set to be a retail force by 2021
Barclays
:
S-Commerce
:
Social Networks
Big Ideas
Home Depot introduces checkout innovations
Home Depot introduces checkout innovations
Home Depot
:
Payments
:
Tills
Big Ideas
Pebble dashes forward to Internet of Things
Pebble dashes forward to Internet of Things
Supermechanical
:
Pebble
:
Watch
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