Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Five future paths for luxury collaborations

Big Ideas

Five future paths for luxury collaborations

Historical rivalries are being put aside as luxury firms embrace the benefits of working together, from authentication projects to shared audiences.
Luxury : Sustainability : Fashion
The Gen Z messaging apps of tomorrow

Big Ideas

The Gen Z messaging apps of tomorrow

Forget Snapchat and WhatsApp. Today’s youth are taking it upon themselves to create fluid social apps that nurture their multimedia friendships.
Youth : Media : Gen Z
Digital Afterlife Market

Markets

Digital Afterlife Market

From NFTs to AI holograms, the intersection of technology and the funeral industry is changing how we grieve and how we’ll be remembered.
Digital : Technology : Media
Destination Retail Redux

Markets

Destination Retail Redux

New opportunities are emerging to transform retail hubs into community-first assembly points that offer more diverse activities for wider audiences.
Retail : Architecture : Society
Next-gen Grocery Market

Markets

Next-gen Grocery Market

Amid soaring online grocery sales, nascent food shopping services are stepping up to offer a higher level of speed, speciality and even sustainabil...
Grocery : E-commerce : Sustainability
Rail Travel Re-ignited

Markets

Rail Travel Re-ignited

As flying shame and a desire for slower travel take root among consumer mindsets, the ease and romanticism of train travel are reviving the sector.
Travel : Transport : Sustainability
Local Food Market: Australia

Markets

Local Food Market: Australia

Amid pandemic-hit imports, a renewed sense of community and concerns about sustainability are driving positive new directions for Australia’s food ...
Australia : Drink : Food
Gen Z Hangout Market

Markets

Gen Z Hangout Market

Young people are breaking free from their lockdown cocoons, countering a year of isolation and under-stimulation with immersive, real-life social e...
Youth : Gen Z : Generation Z
Why post-pandemic travel needs a loyalty upgrade

Big Ideas

Why post-pandemic travel needs a loyalty upgrade

The travel industry has been reset. With a post-vaccine boom on the horizon, it’s time for travel and hospitality brands to upgrade outdated loyalt...
Travel : Hospitality : Tourism
Indian Beauty Market

Markets

Indian Beauty Market

Skincare, haircare and colour cosmetics are booming in India’s beauty market, bolstered by ingredient innovation, reformed beauty ideals and experi...
India : Beauty : Retail
Radio Market

Markets

Radio Market

The humble medium of radio is finding a new purpose, audience and role as a connector and facilitator as global nations move through the pandemic.
Media : Radio : Society
The brands making the dairy aisle more sustainable

Big Ideas

The brands making the dairy aisle more sustainable

Demand for dairy alternatives is here to stay. As consumers seek balance between sustainability, health and taste, plant-based innovation is booming.
Plant-based : Sustainability : Non-dairy
Regenizens

Communities

Regenizens

Meet the community-focused citizens who are reframing their relationship with consumption to be not just more sustainable, but also regenerative an...
Sustainabillity : Beauty : Society
Premium Homeware Market

Markets

Premium Homeware Market

Following a year of pandemic nesting, premium brands are seizing upon homeware to elevate comfort and style, and bring artisanal goods home.
Luxury : Retail : Design
The rise of retail’s third-space storefronts

Big Ideas

The rise of retail’s third-space storefronts

Brands are commodifying outdoor space to create retail destinations that blend into the urban fabric while fostering play, exploration and community.
Retail : Architecture : Design
Accelerating African Fashion

Markets

Accelerating African Fashion

Cross-cultural collaborations and digital innovations are helping to advance African fashion on the global stage, while preserving local heritage a...
Africa : Fashion : Retail
Five influencers driving an everyteen revolution

Big Ideas

Five influencers driving an everyteen revolution

The Generation Z creators and entrepreneurs who thrived during the pandemic by speaking to, spotlighting and disrupting the realities of ordinary t...
Youth : Media : Social Media
Five luxury brands exploring longevity marketing

Big Ideas

Five luxury brands exploring longevity marketing

Global luxury brands are exploring slower, lifestyle-led forms of marketing to stand out from the transient and homogenised nature of social media.
Luxury : Media : Marketing
Subscriptions Market

Markets

Subscriptions Market

Offering convenience, discovery and a way to support local businesses, retailers are seizing upon subscription services as a pandemic-proof strategy.
Retail : Subscriptions : Sustainability
Five design responses to the climate crisis

Big Ideas

Five design responses to the climate crisis

Brands are using design mechanisms to communicate about environmental issues in a bid to increase awareness and action from consumers.
Design : Eco Design And Sustainability : Sustainability
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