Need to Know
27 : 04 : 21

Germany – Sex toy brand Womanizer is offering an eco-friendly alternative to traditional tech-based pleasure products.

The toy, Womanizer Premium eco, features the brand’s patented Pleasure Air Technology, along with a replaceable and rechargeable battery to increase its run time. Its design takes inspiration from Womanizer’s popular Premium product, but replaces its plastic formula with a biopolymer made mostly from corn starch – making it both biodegradable and recyclable. The toy’s modular design means it can easily be taken apart and its various elements can be disposed of in a responsible way.

Extending its eco-conscious efforts, Womanizer is also partnering with global reforestation charity One Tree Planted to plant a tree for every purchase of the Premium Eco sex toy. ‘The Womanizer Premium eco campaign aims to prove that an orgasm doesn’t need to cost the earth,’ says the brand in a statement.

Through this initiative, Womanizer is supporting consumers in living more sustainably across all areas of their lives.

US – Online radio station Poolside FM is expanding its summer-centric offering by launching a nostalgic suncream line.

The suncream brand, Vacation, which claims to have ‘leisure-enhancing’ properties, builds on the sense of escapist pleasure that is core to its radio identity. Much like Poolside FM, Vacation features design cues led by vintage travel posters and carefree holiday lifestyles. Developed in partnership with Elizabeth Hale, a dermatologist and vice-president of the Skin Cancer Foundation, the suncream brand was launched with a water-resistant, SPF 30 formula and is specifically designed to be streak-free on all skin tones.

Its fragrance notes combine coconut oil, banana extract and aloe vera, as well as nostalgic scents of pool water, pool toys and swimsuit lycra. Each tube of Vacation sunscream also includes a QR code linking directly to the Poolside FM radio station. Lach Hall, co-creator of Poolside FM, says he wanted to ‘really make sunscreen far more than just a chore – something that can actually enhance leisure’.

As we identify in Elastic Brands, businesses are increasingly becoming Outside Insiders who can adapt their original offering to provide products and services outside of their core sector.

According to global consumer research by eShopWorld (ESW), Baby Boomers conduct international e-commerce in a different way to younger demographics.

While younger consumers sometimes prioritise buy-now, pay-later (BNPL) options when shopping internationally, just 3% of Baby Boomers have used this method. This is despite the primary consideration among Boomers being to seek low-cost products when shopping cross-border (42%), in contrast to 32% in younger age groups.

When shopping online, some 39% of Boomers said they prefer websites to show prices in their own local currency. ‘Our data show that Baby Boomers are participating in international e-commerce more than ever, but that they value different aspects of the cross-border shopping experience than their younger counterparts,’ explains Tommy Kelly, CEO of ESW.

To find out more about how Baby Boomers are managing their finances, discover our dedicated Money Market.