News 04.05.2020

Need to Know

Les Garçons imagines a virtual dinner party, PornHub’s cleanest porn ever and young people use apps to stay connected with family.

This fashion brand has created ‘living’ couture

Auroboros Couture Collection with Sarabande Foundation, London

London – Auroboros has created a couture collection that grows on the body.

The luxury fashion brand has developed one-of-a-kind pieces using biomimicry. Created with crystals that grow and change colour over time due to oxidisation, and eventually fall off, the designers hope that the growth process and evolution of garments will prompt wearers to think about fashion in a new light.

Offering unusual sustainability credentials, the undergarments in the collection are also biodegradable, but Auroboros hopes wearers will keep them after the crystals have fallen off. Paula Sello, one of the brand's founders and a designer in residence at London's Sarabande, the Alexander McQueen foundation which supports emerging artists and creatives, says: ‘It’s quite an exciting new way of creating couture because these pieces really live — and then fall apart, which means the wearer can really cherish that moment.’

For more on how the industries such as fashion and luxury are focusing on transformative materials in order to reduce ecological damage, explore our Material Far Futures report.

Covid-19: Digital dining for virtually connected foodies

Distant Dinner by Les Garçons, L'Éloi Distant Dinner by Les Garçons, L'Éloi
Distant Dinner by Les Garçons, L'Éloi Distant Dinner by Les Garçons, L'Éloi

Canada – Photography and director team Les Garçons has created a photographic series inspired by virtual dining.

Capturing the sensation of new conviviality and screen-based connectivity, the Distant Dinner series is centred around the common family gathering of an Easter meal. Presenting a long dinner table with central food items and screen-based diners positioned in place of each diner, the outcome stylises the often awkward and chaotic experience of digital dining.

Imagined as a way to document the new mealtime moments that are being shared via screens, Les Garçons provides an artistic documentation of the current reality of home-based dining – and a potential future for socially distant dinners.

Technology and dining are set to be increasingly entwined in future, as the food and drinks industry begins to embrace Home Eatertainment.

Covid-19: PornHub launches its cleanest porn ever

Global – PornHub has partnered with artists on a parody platform dedicated entirely to people washing their hands.

In collaboration with artists Ani Acopian and Suzy Shinn, ScrubHub uses the same interface as the original PornHub site, and features thousands of videos of people washing their hands, as well as numerous adult entertainers. While it is visually inoffensive, the platform uses typical pornography categories such as 'BDSM', 'bear' and 'feet'.

Humorously highlighting the important task of handwashing, ScrubHub also helps to spread awareness and raise money for Covid-19 relief. Corey Price, vice president of PornHub, explains: ‘We thought this presented a unique opportunity for Pornhub to bring some joy to something that has become so mundane and repetitive.’

Many digital platforms are finding ways to subtly raise awareness of newly important rituals. Quarantine Together, for example, prompts users with a handwashing reminder before they can use the app.

ScrubHub by PornHub in partnership with artists Ani Acopian and Suzy Shinn ScrubHub by PornHub in partnership with artists Ani Acopian and Suzy Shinn

Stat: Young adults turn to apps to keep family connections

According to the Youth in Pandemic study of 9,000 young adults conducted by Vice, young people globally are turning to new digital platforms to help them stay connected with friends, family and loved-ones during the pandemic.

As a result, 47% have increased their social media use, while 14% have downloaded a new app to stay in touch with family. As well as social connection, young people are also feeling informed and empowered by the apps that they’re using. In turn, 78% of them want to consume coronavirus-related content online to keep themselves and their loved ones informed.

With so many young people currently prioritising staying in touch with family over having glossy digital personas, we can anticipate a rise in Anti-Social Networks focused on more exclusive social groups.

Previous News Articles
Viva Technology 2025: Personalised agency, circular retail and regulatory momentum

News

Viva Technology 2025: Personalised agency, circular retail and regulatory momentum

On day two of Viva Technology in Paris, the spotlight turned to the potential of personalised health data and the policies driving circular innovat...
Technology : Global Events : Viva Tech 2025
Foresight Friday: Alice Crossley, senior foresight analyst

News

Foresight Friday: Alice Crossley, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight ana...
Foresight Friday : Time : Friction
Stat: Beauty industry faces slower growth amid shifting consumer landscape

News

Stat: Beauty industry faces slower growth amid shifting consumer landscape

The global beauty industry, valued at £325bn ($441bn, €382bn), is entering a period of slower growth and is projected to expand by 5% annually unti...
Beauty : Luxury : Economy
Viva Technology 2025: AI in healthcare, building resilient cities and phygital fashion experiences

News

Viva Technology 2025: AI in healthcare, building resilient cities and phygital fashion experiences

As Viva Technology 2025 opened in Paris, speakers explored how technology can be used to address and help solve global challenges in healthcare, tr...
Technology : Global Events : Viva Tech 2025
TikTok creator Brandon Edelman re-imagines brand trips with Bran Trip

News

TikTok creator Brandon Edelman re-imagines brand trips with Bran Trip

TikTok creator Brandon Edelman (@bran_flakezz) has launched the first-ever Bran Trip – a fan-focused spin on the traditional influencer brand trip.
Pop Culture : Brand Trips : Influencer Culture
Stat: Young travellers prioritise the journey as much as the destination

News

Stat: Young travellers prioritise the journey as much as the destination

Nearly three-quarters (70%) of Millennials and Gen Z say they prefer to plan trips that focus on enjoying the journey as much as the destination, o...
Travel : Travel & Hospitality : Gen Z
Mud is rewilding the pet grooming industry

News

Mud is rewilding the pet grooming industry

London-based start-up Mud™ is making a clean break from the polished pet aesthetic dominating the market.
Society : Design : Pets
Zara launches travel mode feature to enhance customer experience

News

Zara launches travel mode feature to enhance customer experience

Zara, the flagship brand of Inditex, has unveiled a new travel mode feature in its mobile app, aimed at enriching the customer experience during tr...
Retail : Technology : Fashion
Stat: Europe enjoys tourism boom amid fall in international visitors to US

News

Stat: Europe enjoys tourism boom amid fall in international visitors to US

Europe is on track for a record-breaking year in tourism, with international visitor spending expected to rise 11% in 2025 to reach £620bn ($838bn,...
Travel : Tourism : Stat
Good Jamu brings ancestral wellness rituals to modern routines

News

Good Jamu brings ancestral wellness rituals to modern routines

Good Jamu is reviving an ancient Indonesian healing tradition with clarity and cultural conviction. Launched in the UK in May 2025, the brand draws...
Food And Drink : Health And Wellness : Circular Design
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN