News 07.07.2023

Need to Know

Bambino Mio’s rebellious rebranding for re-usable nappies, Simar Deol’s Foresight Friday and why the most liveable US city is not in North America.

Bambino Mio unveils rebellious rebranding for re-usable nappies

Bambino Mio, UK
Bambino Mio, UK
Bambino Mio, UK
Bambino Mio, UK

UK – Re-usable nappy brand Bambino Mio has joined forces with London-based design agency Big Fish to launch a new brand identity to empower environmentally conscious parents and address the global climate crisis. The company, founded in the UK in 1997, later expanded to 50 countries and has reportedly prevented over 2.5bn single-use disposable nappies from reaching landfill.

Big Fish worked on a new logo featuring a hidden bum and new branding with playful fonts, a bold colour palette, childish doodles and stickers. The aim was to inject a pop of colour and create a rebellious identity that appeals to parents and encourages them to make a sustainable choice for their baby’s future.

Bambino Mio also partnered with 3D packaging experts Studio Davis to redesign the structural packaging of their nappies with a more efficient modular design that reduces plastic waste.

The rebranding included introducing the Revolutionary Reusable Nappy, Bambino Mio’s next-generation nappy designed to be birth-to-potty and providing the convenience of a disposable nappy with the environmental benefits of a re-usable one. The brand is also tackling the cost of living crisis with The Changemaker bundle – saving parents over £700 ($890, €820) compared to branded single-use nappies. New payment options to allow parents to spread the cost over time, interest-free, have also been launched.

As explored in our Gen Z Parenting Market report, demand for environmentally conscious baby products is rising among young parents who already have the carbon footprint of their baby in mind.

Strategic opportunity

Although babies don’t care about the planet – yet, according to Bambino Mio co-founder Guy Schanschieff, their parents do. Retailers and manufacturers in the baby products market should consider rethinking their offers to include more environmentally conscious products and services. Gen Z consumers, as they become parents, will be even more rigorous with their purchases’ carbon footprint

Moët Hennessy opens experiential cocktail venue Cravan in Paris

Cravan by Moët Hennessy, Paris Cravan by Moët Hennessy, Paris
Cravan by Moët Hennessy, Paris Cravan by Moët Hennessy, Paris

France – LVMH-owned Moët Hennessy has announced the opening of Cravan, a unique venue dedicated to celebrating French art de vivre, exceptional cocktails and culture in the vibrant Parisian Saint-Germain-des-Prés district.

Belgian designer Ramy Fischler imagined the enchanting experience within a beautifully restored 17th-century building spanning five floors. From June 2023, visitors will enjoy three distinct cocktail bars, each with its own ambience and a Rizzoli bookstore curated by Cravan.

In addition, the top floors feature a private by-invitation-only atelier and a mini Parisian ciné-kiosk where films will be screened on warm summer nights. The champagne, wine and spirits specialist aims to share its unique blend of hospitality, culture and cocktail craftsmanship with locals and international guests. Serving as the venue’s founder and artistic director is celebrated restaurateur and cocktail expert Franck Audoux, who opened the original Cravan bar in the 16th Parisian district in 2018.

‘Moët Hennessy is in the world of bars and a supplier to many bars worldwide, but we don’t actually operate one ourselves,’ said Philippe Schaus, chairman and CEO. ‘It is a way to gain more credibility, knowledge and a place to test ideas and concepts. We wanted to create a complete experience for consumers.’

As seen in our analysis of Alco Pop-ups, drink manufacturers are turning to retail collaborations and hospitality to drive customers to bricks-and-mortar locations. Moët Hennessy is taking the experience to new levels by bringing prestige and exclusivity to customers with its own venue.

Strategic opportunity

Players in the drinks industry should find inspiration in Moët Hennessy’s investment in hospitality and crafting experiences. On top of being served in existing hospitality venues and sold by worldwide retailers, how could you translate your drink’s aesthetics and values into a physical space and experiences?

Foresight Friday: Simar Deol, foresight analyst

Victoria Ling for The Future Laboratory, UK Victoria Ling for The Future Laboratory, UK

Every Friday, the Future Laboratory team offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, LS:N Global’s foresight analyst Simar Deol discusses the arrival of the ‘Twitter killer’ app Threads, The Idol’s failure and the possibility of DIY iPhones.

: The Idol, HBO’s hotly anticipated tv mini-series featuring Lily-Rose Depp and The Weeknd, has not only failed to be renewed for another season, but it is also ending early – running for just five episodes instead of the originally scheduled six. The show, directed by Euphoria’s Sam Levinson, has received heavy criticism for its vulgar, sexist and troubling depiction of women. The negative feedback shows how audiences today – especially Gen Z – are not impressed by large budgets; the show cost nearly £59m ($75m, €69m). Nor are they impressed by a star-studded cast, but instead want content that aligns with their values, including feminism.

: Everyone has been keeping tabs on post-Musk Twitter and speculation has been rife over which tech company can capitalise on its turmoil. Meta founder Mark Zuckerberg has positioned himself on the front line with the launch of the new app, Threads. A companion to Instagram and a rival to Twitter, Zuckerberg hopes Threads will be the best public conversation app with 1bn+ people. Are Zuckerberg’s deep pockets and Instagram’s huge user base enough to make Threads a success? Or will OG Twitter remain irreplaceable? Time will tell.

: A new ruling from the European Parliament is looking to impose stricter rules about how batteries inside devices like phones and tablets are made and disposed of – specifically asking manufacturers to make batteries removable and replaceable by users. I look forward to the day when DIY iPhones are a reality, as the consumer demand for repairable tech continues to increase.

Quote of the Week

‘It is infinitely preferable to be attacked by strangers on Twitter, than indulge in the false happiness of hide-the-pain Instagram’

- Elon Musk

Stat: The most liveable US city is not in North America

The Rochambeau Club, France The Rochambeau Club, France

US – In its annual report on the world's most liveable cities, released in June 2023, The Economist Intelligence Unit (EIU) reveals that Honolulu (Hawaii) is the first American city in the rankings, reaching 25th spot. Researchers assessed 173 cities worldwide on various criteria such as healthcare, education, stability, infrastructure and environment.

Vienna (Austria) tops the rankings for the fourth time in five years, thanks to its infrastructure, culture, entertainment and solid healthcare and education services. Right behind are Copenhagen (Denmark), Melbourne (Australia), Sydney (Australia) and Vancouver (Canada).

American cities like San Diego and Los Angeles, which used to rank higher, both fell 17 spots to number 61 and 57, respectively. New York is down 10 spots to 69th place. The report notes that post-pandemic improvements in education and healthcare scores across Asia, Africa and the Middle East have pushed cities like Vietnam’s Hanoi (+20 spots) and Malaysia’s Kuala Lumpur (+19 spots) higher up the rankings.

The three least liveable cities are Algiers (Algeria), Tripoli (Libya) and Damascus (Syria). Kyiv (Ukraine) is also currently ranked in the bottom 10.

The liveability survey was designed to help companies calculate hardship allowances for staff moving to a new, possibly less tolerable, city – ensuring better Work States for both employers and employees.

Strategic opportunity

Retailers should consider the liveability growth in Asian, African and Middle Eastern cities and consider how to strengthen their presence there as local cities become new hubs of economic growth

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