In our Adaptive Appetites macrotrend report, we forecast that climate change and resource scarcity would...
We’ve entered The Synthocene Era, a new chapter in which human intelligence is enhanced, not replaced, by...
The wellness industry is shedding old stereotypes through men’s mental wellbeing retreats that reframe...
Retail spaces are transforming into skill-sharing hubs, embedding circularity through community-led repair...
AI is redefining personalised beauty, shifting from data-driven logic to emotionally intelligent tools that...
Brands are leaning into a softer approach to sports that prioritises ritual, community and holistic...
Digital commerce may offer consumers convenience, but a new generation of in-person retail experiences...
As sports fandom grows stronger, sports bodies and clubs are introducing new technologies to make live...
From calming kettles to mood-sensing fridges, brands are embedding emotional intelligence into everyday...
As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are...
Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops...
Celebrity-led running events are picking up speed across the US, encouraging a culture of fitness...
Avatars are evolving beyond fiction to capture real people and true-to-life stories.
Designers are using technology to bridge the communication gap between human and non-human life, nurturing a...
Legacy brands are turning to cinematic documentaries and long-form storytelling to showcase their history,...
In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative...
In response to an ever-creeping ‘manosphere’, future-facing brands are seeking to decode modern masculinity...
As the sober-curious movement strengthens in the US, younger generations are redefining how to enjoy going...
A wave of luxurious, expert-led travel businesses is shattering taboos and redefining menopause with a focus...
Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail...
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Micro Trends
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