As the climate crisis intensifies, innovators are using design, data and sensory storytelling to give nature...
Roasting competitors in public? Serving kegs to pregnant women? To cut through the noise, marketers are...
Tested in space' is fast becoming the ultimate badge of innovation – a signal of exceptional quality and...
Where can consumers still find newness amid algorithm fatigue, ad blockers and saturated content platforms?...
Although calls to defund diversity, equity and inclusion (DEI) initiatives across the US are growing louder,...
Growing alongside collagen’s strong foothold in the beauty, health and supplements categories, a new wave of...
As forecast in our Luxury Recrafted and New Codes of Luxury macrotrend reports, brands are becoming...
In our Adaptive Appetites macrotrend report, we forecast that climate change and resource scarcity would...
We’ve entered The Synthocene Era, a new chapter in which human intelligence is enhanced, not replaced, by...
Amid digital overload, consumers are seeking moments of connection away from the internet. But for many,...
The wellness industry is shedding old stereotypes through men’s mental wellbeing retreats that reframe...
Retail spaces are transforming into skill-sharing hubs, embedding circularity through community-led repair...
AI is redefining personalised beauty, shifting from data-driven logic to emotionally intelligent tools that...
Brands are leaning into a softer approach to sports that prioritises ritual, community and holistic...
Digital commerce may offer consumers convenience, but a new generation of in-person retail experiences...
As sports fandom grows stronger, sports bodies and clubs are introducing new technologies to make live...
From calming kettles to mood-sensing fridges, brands are embedding emotional intelligence into everyday...
As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are...
Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops...
Celebrity-led running events are picking up speed across the US, encouraging a culture of fitness...
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Micro Trends
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