Alphas Now and Next: From the Sandbox to Roblox Macro Trends

Alphas Now and Next: From the Sandbox to Roblox:

This is the first generation to be born entirely in the 21st century, and many of the technologies, careers...

Gen Z Now and Next: From Vision to Contradiction Macro Trends

Gen Z Now and Next: From Vision to Contradiction:

Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or...

Luxury States: New Codes of Luxury 2024–2025 Macro Trends

Luxury States: New Codes of Luxury 2024–2025:

An essential tool, the Five Luxury States define people’s emotional and psychological journeys through the...

The Great Wealth Transfer Macro Trends

The Great Wealth Transfer :

Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux,...

Home States Futures: Residential Retail Macro Trends

Home States Futures: Residential Retail:

With hybrid working becoming the new normal, global retail footfall in decline and the loss of third spaces,...

Luxury Recrafted Macro Trends

Luxury Recrafted:

The consumers – or rather the collectors – of tomorrow will expect luxury to signal status not through...

Innovation Debrief 2023–2024 Macro Trends

Innovation Debrief 2023–2024:

In our Innovation Debrief Report you will discover 50 innovations that are paving the way for a more...

Longevity Lifestyles Macro Trends

Longevity Lifestyles:

The health, beauty and wellbeing sectors are embracing longevity as consumers awaken to the possibility of...

EQ-Commerce Macro Trends

EQ-Commerce:

Innovative retailers are using technology to create intelligent, empathic commerce journeys – where every...

Work States Futures Macro Trends

Work States Futures:

With CEOs conflicted about luring teams back to the office with socials, wellness hubs and hybrid fit-outs,...

Chinese Beauty Consumer Myths Macro Trends

Chinese Beauty Consumer Myths:

Our latest research with Hot Pot China hopes to dispel Chinese beauty myths and provide decision-makers with...

Adaptive Appetites Macro Trends

Adaptive Appetites:

As inflation and supply chain fragility sends food and drink prices soaring, consumers and companies are...

The Paralysis Paradox Macro Trends

The Paralysis Paradox:

At a time of global dissonance, shared solutions and radically disruptive innovation will emerge from...

Guilded Luxury Macro Trends

Guilded Luxury:

As the world enters a period of economic downturn, luxury brands are seizing strategies to build...

Accredited Beauty Macro Trends

Accredited Beauty:

As consumers seek proof points on product quality, efficacy and sustainability, scientific evidence will...

The Betterverse Macro Trends

The Betterverse:

The metaverse has become the new multi-trillion-dollar digital frontier for all that is immersive, engaged...

Hyperphysical Stores Macro Trends

Hyperphysical Stores:

In a post-Covid landscape, changing consumer needs are driving retailers to rethink bricks-and-mortar stores...

Neo-collectivism Macro Trends

Neo-collectivism:

Society is facing a mass re-organisation. United by values of empathy and community, consumers are shunning...

The Zalpha Reckoning Macro Trends

The Zalpha Reckoning:

A hybrid generation of Zalphas are entering brands’ consciousness. Wise beyond their years, these products...

Redemptive Diets Macro Trends

Redemptive Diets:

Brands and consumers are uniting to build future-fit food systems that support changing social values,...

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